Lead, Lifecycle Marketing

Lead, Lifecycle Marketing at Jobgether scores 0 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

Remote (US)leadFull-time

AI in this role

Lead lifecycle marketing across email, SMS, and in-app channels focusing on campaign strategy, personalization, and customer journey optimization.

liquidmustache

lifecycle-marketingemail-marketingsms-marketingpersonalizationsegmentation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead, Lifecycle Marketing based in United States.

This role leads lifecycle marketing across email, SMS, and in-app channels, with a strong focus on engagement, conversion, and customer experience.
You’ll own campaign strategy, execution, testing, optimization, and performance analysis across the customer journey.
The position combines hands-on technical marketing expertise with strategic planning and cross-functional collaboration.
You’ll build sophisticated personalization using Liquid and Mustache, manage segmentation, and support event-driven customer journeys.
You’ll partner closely with Product, Data, Martech, Engineering, Content, and Design teams to turn customer data into relevant communications.
The role offers an opportunity to shape lifecycle marketing in a fast-growing, remote-friendly technology environment.
Success will come from balancing creativity, technical precision, experimentation, and continuous optimization.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Lifecycle MarketingEmail MarketingSms MarketingPersonalizationSegmentationLiquidMustache

Questions you could be asked

Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where email marketing was part of your work. What did you do?
Tell me about a project where sms marketing was part of your work. What did you do?
Tell me about a project where personalization was part of your work. What did you do?
Tell me about a project where segmentation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Lifecycle Marketing, Email Marketing, Sms Marketing, Personalization, and Segmentation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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