AmazonPosted 2w ago

Lifecycle Marketing Manager

Lifecycle Marketing Manager at Amazon scores 34 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

AU, NSW, Sydneyseniorfull-time

AI in this role

We're seeking an analytical, innovative, and data-driven marketing professional to spearhead our customer engagement initiatives at Amazon Australia.

As a key member of our AU Customer Lifecycle Marketing Team, you'll develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. You'll design, test, and scale engagement strategies across Amazon's digital landscape — including our homepage, cross-site placements, email, push notifications, and custom landing pages — to increase customer adoption of key shopping benefits.

In this role, you will:

- Lead with data: Dive deep into customer data using SQL, analytics dashboards, and other analytical tools to uncover actionable insights that inform campaign strategy and team decision-making. You'll be the person who proactively explores data to find the "why" behind customer behaviour — not just report on it.

- Embrace AI and emerging tools: Leverage generative AI and other emerging technologies to accelerate analysis, generate insights, and optimise marketing workflows. Curiosity about what's possible with new tools is a must.

- Drive international collaboration and program management: Partner closely with international teams — especially other emerging marketplaces — to coordinate new product rollouts and launches for AU customers.

- Share and scale: Identify and adopt best practices from global and emerging-marketplace peers, share insights with senior leadership, and cross-share learnings to drive impact beyond AU.

The ideal candidate thrives in a fast-paced environment, excelling at managing multiple high-priority projects with tight deadlines. You are naturally curious, thrive in ambiguity, and are willing to roll up your sleeves to get things done. Your talent for transforming complex, data-rich challenges into effective solutions will be crucial in this role. You possess exceptional organisational skills, attention to detail, and the ability to deliver outstanding results with minimal guidance.

Key job responsibilities
- Use SQL, dashboards, and analytics tools to uncover customer insights, identify at-risk segments, and develop targeted marketing campaigns.

- Apply generative AI and emerging technologies to streamline data analysis, generate insights, and improve campaign performance.

- Translate data findings into clear, actionable recommendations for the team and senior leadership to guide strategy.

- Plan and execute marketing initiatives across email, push notifications, and landing pages to boost engagement, adoption, and repeat purchases.

- Support A/B testing and test-and-learn programs to uncover insights and refine future campaigns.

- Create models to retarget key customer segments with personalized lifecycle offers and messaging.

- Develop and oversee campaigns that encourage high-value actions (HVA) and repeat purchases; report on both campaign-specific and overall trends.

- Work with international teams — especially emerging marketplaces — to coordinate product rollouts and launches from global alignment to local execution.

Basic qualifications

- 8+ years of professional non-internship marketing experience
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience building, executing and scaling cross-functional marketing programs
- Experience with customer segmentation, profiling, and targeting

Preferred qualifications

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience creating and managing complex, cross-team project plans

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.