Level

VisaPosted 2w ago

Marketing Analyst

Marketing Analyst at Visa scores 37 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

MY - Kuala Lumpur, MalaysiamidFull time

AI in this role

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Team Summary

The Visa Malaysia team is comprised of a highly motivated bunch of problem solvers who create impactful experiences for our clients. Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the Malaysia. 

What Marketing Analyst does at Visa

The Marketing Analyst for our business is accountable for the planning, design and seamless execution of Visa’s client marketing activities (B2B) in the market.

You will dual-report to the Head of Country Marketing and Head of Mktg Services, and will be part of the Country Team to accelerate business growth, with a profit and loss (P&L) mindset focused on optimizing team performance and marketing investment. You will drive customer centricity within the organization by understanding the evolving payment ecosystem and changing consumer needs.

Key responsibilities include:

  • Deliver the Marketing Services/VAS revenue target for Visa clients and lead key client marketing (B2B) programs, in close collaboration with key Visa cross-functional teams such as VCA and the regional marketing team in Singapore
  • Work with and support the Head of Country Marketing in the key marketing programs.
  • Help manage the marketing budget and ensure that all activities adhere to Visa’s financial policies
  • Drive local campaign reporting and ROI tracking, including templates, methodology, cadence, and data integration

Why this is important to Visa

Successfully handling this position will help Visa to continue consumer marketing excellence, as well as support our clients and partners in excelling their marketing initiatives, hence, directly driving our common interest in stabilizing and growing clients’ and Visa’s businesses.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

What you will need:

  • Bachelor’s degree preferably in Business Management / Marketing or equivalent
  • Minimum 4-6 years of proven experience of related consumer and client marketing management, top-tier Financial, Payments, E-sports, Lifestyle Marketing or Technology industry preferred
  • Passion for Visa business, technology innovation, with high energy and intelligence
  • Proven experience in being part of great creative work development process, support effective agency management process across creative, media, digital, and below the line activities
  • Strong project management skills and analytical thinking
  • Strong presentation, interpersonal and communication skills
  • Possess high learning agility
  • Demonstrates proven ability to work with clients across existing and new partners
  • Experience working in complex, cross-functional projects / teams across internal and external organizations
  • Ability to operate effectively and efficiently in a challenging, fast-paced environment

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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