Marketing Lifecycle & Automation Manager

Marketing Lifecycle & Automation Manager at Jobgether scores 10 out of 100 on AI centrality, which makes it a Level 1 role on this board.

Remote (US)midFull-time

AI in this role

Manage B2B marketing lifecycle programs and automation platforms while collaborating with analytics and AI teams.

salesforce-marketing-cloudpardot

marketing-automationlifecycle-marketinglead-generationsegmentationdata-analytics

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Lifecycle & Automation Manager based in United States.

This role is the hands-on marketing automation expert responsible for building scalable lifecycle programs that engage prospects and customers throughout their journey.
You’ll own automation within Salesforce Marketing Cloud Account Engagement (Pardot), from segmentation and scoring to nurture journeys and triggered communications.
The position connects marketing strategy, campaign execution, data, and technology to improve lead progression and conversion.
You’ll partner closely with Marketing Operations, Data, Analytics, AI, and sales-focused teams to turn business requirements into effective automation solutions.
The role combines technical platform expertise with analytical thinking, experimentation, and continuous optimization.
Success will be measured through stronger funnel performance, improved automation reliability, reduced manual processes, and measurable pipeline impact.
This is an opportunity to shape modern B2B lifecycle marketing in a collaborative, data-driven environment.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Marketing AutomationLifecycle MarketingLead GenerationSegmentationData AnalyticsSalesforce Marketing CloudPardot

Questions you could be asked

Tell me about a project where marketing automation was part of your work. What did you do?
Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where lead generation was part of your work. What did you do?
Tell me about a project where segmentation was part of your work. What did you do?
Tell me about a project where data analytics was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Marketing Automation, Lifecycle Marketing, Lead Generation, Segmentation, and Data Analytics. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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