AmazonPosted 1mo ago

Marketing Manager, Communications, Amazon Flex

Marketing Manager, Communications, Amazon Flex at Amazon scores 46 out of 100 on AI centrality, which makes it AI Level 2 of 4 (Uses AI) on this board. The level measures how much of the work is AI, not seniority.

JP, 13, Tokyomidfull-time

AI in this role

Amazon Flex is seeking a motivated, strategic, and data-informed communications professional to join the JP Amazon Flex Communications team. This is a unique opportunity to shape the communications strategy for one of Amazon's fastest-growing delivery programs in Japan, and to have a direct impact on the experience of hundreds of thousands of delivery partners.

Amazon Flex enables individuals to earn by delivering packages using their own vehicles. The JP Flex Communications function owns how, when, and what reaches delivery partners — shaping their experience, behavior, and engagement with the program across the full lifecycle, from onboarding through activation, engagement, and retention.

As a Communications Strategist, you will own the development and delivery of strategic communications at scale — leveraging AI-powered content development tools to create high-quality, strategically-aligned messaging across multiple communications channels. You will manage the full communications content lifecycle from strategic brief through to execution, and partner cross-functionally to deliver communications that drive business outcomes.

You will work under the functional direction of the Communications Team Lead, who sets the strategic framework, prioritization, and quality standards for all communications output. As a key partner to cross-functional teams, you must demonstrate excellent judgment, an ability to earn trust with various internal stakeholders, and a willingness to dive deep into complex topics including regulatory compliance, safety protocols, and business expansion initiatives. This role is ideal for someone who thrives owning execution end-to-end within a clear strategic framework, and who wants to shape the future of AI-powered communications for one of Amazon's most dynamic programs.

At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.

Key job responsibilities
• Develop and execute communications strategies across the delivery partner lifecycle — onboarding, activation, engagement, retention, and business expansion
• Own AI-powered communications development — leveraging generative AI tools to draft, refine, and scale content while maintaining strategic quality and brand consistency
• Manage end-to-end execution — building, testing, scheduling, and optimizing multi-channel communications
• Partner with cross-functional teams to develop communications strategies for change management, product launches, and regulatory requirements
• Own comms planning calendar management and enforce communication cadence standards to protect delivery partner experience
• Monitor and optimize comms performance metrics and translate data into actionable recommendations
• Ensure all communications meet governance and quality standards
• Contribute to the development of AI content frameworks, templates, and best practices that scale communications quality and efficiency
• Anticipate and manage potential communications risks, including regulatory and compliance-sensitive messaging
• Align on strategy, prioritization, and quality standards with the Communications Team Lead to ensure consistency across all outputs

Basic qualifications

- 4+ years of recent professional experience in communications, content strategy, or marketing communications
- Experience with Marketo or equivalent marketing automation platforms
- Experience developing and executing multi-channel communications strategies
- Business-level proficiency in both English and Japanese (written and verbal)
- Bachelor's degree

Preferred qualifications

- Experience with AI-powered content development or generative AI tools in a communications context
- Adobe Marketo certification
- Experience in gig economy, logistics, delivery, or marketplace communications
- Experience with change management communications across large-scale operations
- Experience working cross-functionally with technical, operational, and compliance teams
- Experience in a governance or quality assurance role for communications
- Data fluency - ability to interpret performance metrics and translate into strategic recommendations

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.