AmazonPosted 6d ago

Marketing Manager, Marketplace Marketing

Marketing Manager, Marketplace Marketing at Amazon scores 45 out of 100 on AI centrality, which makes it AI Level 2 of 4 (Uses AI) on this board. The level measures how much of the work is AI, not seniority.

CN, 31, Shanghaimidfull-time

AI in this role

Plan and implement marketplace marketing strategies, leveraging data tools and AI assistants to drive seller growth and engagement.

excelsqltableaupythonai-tools

market-researchgo-to-market-strategycontent-marketingcampaign-managementdata-analysis

- Work with global and CN sales/product team to align MENA (AE and SA) key business priorities and translate into marketing material to recruit new sellers growth and seller success
- Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success
- Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education
- Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs
- Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns
- Drive CN Seller insights generation for sales/product team to optimize the product offerings
- Design and track marketing metrics, always seeking ways to improve
- Ongoing communications on marketing progress and results with global and CN stakeholders

Basic qualifications

- 2+ years of professional non-internship marketing experience
- Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
- Speak, write, and read fluently in English, and have the ability to take direction in English
- Ability to use AI tools to handle operational work.

Preferred qualifications

- Experience in marketing or marketing research
- Experience managing media relationships and a network of media contacts across Greater China
- Advanced capability to use AI tools for marketing tasks, coding and analytics.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Market ResearchGo To Market StrategyContent MarketingCampaign ManagementData AnalysisExcelSqlTableau

Questions you could be asked

Tell me about a project where market research was part of your work. What did you do?
Tell me about a project where go to market strategy was part of your work. What did you do?
Tell me about a project where content marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Market Research, Go To Market Strategy, Content Marketing, Campaign Management, and Data Analysis. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.

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