ThalesOperational Marketing Specialist
AI in this role
Drive demand generation and local marketing execution through campaigns and events for Thales in Spain.
The Operational Marketing Specialist will be responsible for supporting demand generation and the sales pipeline in Iberia through the local planning and execution of marketing initiatives, with a primary focus on organizing events, campaigns, and sales activation.
WHAT WILL YOU DO :
1. Demand Generation and Campaigns
- Execute marketing campaigns focused on lead generation and direct sales support.
- Adapt global marketing initiatives to the local context (Spain and Portugal).
- Coordinate the preparation of campaign assets (email campaigns, content, schedules, etc.) in alignment with global teams.
- Track leads and support their conversion in collaboration with sales teams.
2. End-to-End Organization of Events and Webinars as the Primary Driver of Demand Generation
- Define formats, topics, and speakers in coordination with sales and partners.
- Manage logistics (platforms, vendors, venues, agendas, invitations).
- Coordinate communication and attendee engagement.
- Manage leads and conduct post-event follow-up.
- Ensure the quality and consistency of the customer experience at all events.
3. Coordination with BL and Regional Marketing
- Serve as the local liaison with the marketing and communications teams for the business line and the Iberia & Turkey region.
- Ensure the proper local implementation of global campaigns and initiatives.
- Participate in international coordination and reporting mechanisms.
- Ensure consistency in messaging and priorities, without taking ownership of their strategic definition.
4. Sales and Partnership Support
- Work closely with sales and partnership teams to implement initiatives that drive business opportunities.
- Support the preparation of materials for events, sales meetings, and specific demand-generation activities.
- Contribute to the visibility of offerings and capabilities through concrete marketing actions.
5. Local Implementation of Branding, Content, and Digital Initiatives
- Ensure the correct local implementation of brand guidelines defined by global marketing.
- Coordinate the adaptation and use of existing content (not its creation).
- Support the publication of content and assets on digital channels in coordination with global teams.
- Serve as the local point of contact for web initiatives, digital campaigns, or the intranet.
PROFESSIONAL REQUIREMENTS
- More than 3 years of experience in B2B marketing, preferably in technology/cybersecurity.
- Proven experience in: campaign management (digital and events); end-to-end organization of in-person events and webinars; content creation and adaptation (presentations, sales materials, etc.).
- Experience working with international or matrix teams.
- Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
- High level of English (minimum B2–C1) is required.
- Knowledge of Portuguese is a plus.
At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!How we rate this
Operational Marketing Specialist at Thales rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where demand generation was part of your work. What did you do?
- Tell me about a project where event management was part of your work. What did you do?
- Tell me about a project where marketing campaigns was part of your work. What did you do?
- Tell me about a project where lead generation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Demand Generation, Event Management, Marketing Campaigns, and Lead Generation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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