AmazonPosted 5mo ago

Paid Media Marketing Manager (Spoken Word), Amazon Music

Paid Media Marketing Manager (Spoken Word), Amazon Music at Amazon scores 34 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

US, WA, Seattlemidfull-time$79k-$138k

AI in this role

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Paid Media Marketing Manager to join our Amazon Music Paid Media team with a strategic focus on driving WW growth for Amazon Music Spoken Word. This person will build impactful acquisition campaigns and test into white space opportunities. You will define, execute, and measure Paid Media marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities
* Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music Spoken Word
* Own Audio Ads as a paid channel, developing the media buys, measurement and tests
* Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
* Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
* Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
* Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
* Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
* Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media

Basic qualifications

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams

Preferred qualifications

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually