Growth Marketing Manager, Web Experience (R6101)
Shield AI is hiring a Growth Marketing Manager, Web Experience (R6101) in Dallas, United States. It pays $120k-$180k a year and Level rates it ; you can apply on Shield AI.
Level's read on this job
- Level rates this marketing role Uses AI ●●○○: an ordinary role that requires AI tools.
- The posting mentions Wordpress, ux design and seo among its tools and skills.
- Level classes it as a mid-level role.
- Shield AI has 659 other open roles on Level.
AI in this role
Growth Marketing Manager responsible for web experience and digital user journeys, leveraging AI tools for rapid prototyping and visual alignment.
Shield AI is seeking a Growth Marketing Manager, Web Experience to own our digital user experience and content journeys across Shield AI for key audience personas. This role will maintain and improve existing pages, build new digital experiences, and partner with our web agency, internal design team, business stakeholders and product marketers to create high-quality web experiences that clearly communicate Shield AI’s mission, products, and impact.
What you'll do:
- Own UX and content journeys across Shield.ai for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders.
- Drive cross-functional consensus across Product Marketing, Communications, Creative, Recruiting, and business leaders to align competing priorities into a coherent web strategy.
- Lead end-to-end program management and delivery timelines for web initiatives and major product launches.
- Translate campaign, product, recruiting, and communications goals into clear, structured web requirements and user experiences.
- Bring strong technical literacy to the team—fluent in modern web technologies, frontend concepts, and CMS architectures to effectively scope solutions, troubleshoot directly, and interface seamlessly with engineering and technical partners.
- Direct our web agency partners and technical resources on design, development, maintenance, SEO, analytics, and infrastructure improvements, managing delivery against defined milestones.
- Use WordPress to review, edit, QA, and publish final content, ensuring all live updates meet brand, quality, accessibility, operational security, and performance standards.
- AI-enabled tools to accelerate rapid prototyping, visual alignment, and stakeholder review without compromising production rigor.
- Monitor web performance, user behavior, and conversion paths to provide data-driven insights that guide executive decisions and future site investments.
Required qualifications:
- 4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field.
- Basic understanding of HTML, CSS, design systems, or front-end development workflows.
- Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
- Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration.
- Hands-on experience managing and publishing content in WordPress or a comparable CMS.
- Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas.
- Experience building, maintaining, and improving website pages in partnership with designers, developers, agencies, and internal stakeholders.
- Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization.
- Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.
- Strong writing, editing, and content organization skills.
Preferred qualifications:
- Experience in aerospace, defense, national security, advanced technology, or B2B technology.
- Experience working with web agencies or external development partners.
- Familiarity with analytics tools, heatmapping, A/B testing, SEO platforms, or web performance reporting. This is an in-office / hybrid position based in either San Mateo, San Diego, Dallas, TX or Washington, DC Compensation range for in-office San Mateo, CA is $132,000 - $198,000 Compensation ranges for Boston, San Diego, DC, and Dallas can be found below
Full-time regular employee offer package: Pay within range listed + Bonus + Benefits + Equity Temporary employee offer package: Pay within range listed above + temporary benefits package (applicable after 60 days of employment) Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information. ### Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
How we rate this
Growth Marketing Manager, Web Experience (R6101) at Shield AI rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- This job starts at
- $120k
- Typical marketing job
- $147k
This posting starts 18% below the typical marketing job. See marketing jobs
Questions you could be asked
- Tell me about a project where ux design was part of your work. What did you do?
- Tell me about a project where seo was part of your work. What did you do?
- Tell me about a project where program management was part of your work. What did you do?
- Tell me about a project where web development was part of your work. What did you do?
- Walk me through how you've used Wordpress in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: UX Design, Seo, Program Management, Web Development, and Wordpress. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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