AmazonPosted 1mo ago

Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing

Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing at Amazon scores 34 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

US, NY, New Yorkleadfull-time$168k-$227k

AI in this role

Amazon Ads is one of the fastest-growing businesses at Amazon, helping brands of all sizes connect with customers across our properties and beyond. We're looking for a Principal Brand Strategist to own the development and evolution of the Amazon Ads brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide.

This is a high-impact role that will shape the global brand architecture, positioning, and narrative for Amazon Ads across all B2B touchpoints. You will be the strategic backbone behind how Amazon Ads is perceived in the marketplace, driving clarity, consistency, and differentiation in a rapidly evolving advertising landscape.

Key job responsibilities
Brand Architecture & Positioning
Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services
Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors
Develop and maintain a scalable brand architecture that accommodates new products and market expansion

Strategic Leadership
Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders
Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)
Set the long-term brand vision (3–5 year horizon) and build the roadmap to get there

Cross-Functional Influence

Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels
Align brand strategy with go-to-market motions, sales narratives, and thought leadership programs
Influence global teams to ensure consistent brand expression across markets

Governance & Standards
Establish brand governance frameworks, guidelines, and decision-making criteria for the broader organization
Mentor and elevate brand thinking across the marketing organization

About the team

Basic qualifications

10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing
Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform
Experience building brand architecture for complex, multi-product portfolios
Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations
Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys
Bachelor's degree in Marketing, Business, Communications, or related field

Preferred qualifications

Experience in the advertising/ad-tech industry or marketing to advertisers and agencies
Global brand management experience across multiple markets
Familiarity with Amazon's advertising products and ecosystem
Experience translating technical product capabilities into emotionally resonant brand narratives
Track record of building brand strategy functions or teams from the ground up

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 167,700.00 - 226,900.00 USD annually
USA, NY, New York - 184,500.00 - 249,600.00 USD annually