Principal Enterprise Partnerships - Demand, Amazon Ads Strategy and Partnerships, Amazon Ads Strategy and Partnerships
AI in this role
Amazon Ads isn't just competing in the ad tech space—we're redefining it. We're looking for a bold, entrepreneurial partnerships leader to unlock new demand sources and revenue channels that expand Amazon's total addressable advertising market.
The Enterprise Partnerships – Demand lead within the Ads Strategy / BD team is responsible for identifying, structuring, and scaling partnerships that bring new advertiser demand into Amazon's ecosystem. This includes third-party syndicated demand, local advertising, and emerging revenue channels. This individual will own the end-to-end partnership lifecycle—from market mapping and opportunity identification through deal structuring, technical integration design, and scaled execution.
The role focuses on partnerships that unlock previously untapped advertiser budgets—whether from new advertiser categories, programmatic demand aggregators, or innovative supply-side integrations—by securing inventory priority, preferential pricing, and monetization models that expand Amazon's advertising reach beyond its core advertiser base.
The ideal candidate is a seasoned business development or partnerships executive who combines strategic vision with technical product fluency. You are comfortable operating at the intersection of advertising technology, demand aggregation, and marketplace economics. You bring deep understanding of demand-side dynamics, programmatic infrastructure, and the ability to identify whitespace opportunities and architect new partnership constructs that deliver measurable revenue impact at scale.
Key job responsibilities
- Be the strategic connective tissue between Amazon Ads' product/sales leaders and the world's most influential advertising partners—agencies, SIs, and martech innovators alike
- Design partnership models that don't exist yet—creative commercial structures, differentiated pricing, and demand/supply constructs that only Amazon can offer
- Crack the hardest problems in ad tech: build identity solutions for targeting and measurement in a privacy-first world, and pioneer data strategies that leverage Amazon's unmatched first-party signals, retail insights, and audience intelligence
- Own the agency holding company relationships —aligning on media investment strategies, negotiating preferential access, and driving enterprise-wide adoption of Amazon's DSP, retail media, and measurement suite
- Forge alliances with elite system integrators to embed Amazon Ads into large-scale digital transformation programs—making us the default, not the afterthought
- Scout the frontier: proactively engage emerging martech players, assess where the market is heading, and structure collaborations that keep Amazon Ads two steps ahead
- Stay ahead of seismic industry shifts—data clean rooms, identity resolution, AI-driven media buying—and turn them into Amazon Ads advantages before competitors even react
- Drive real revenue impact by accelerating deal velocity, unlocking inorganic growth, and building scalable go-to-market motions with partners
- Shape the industry itself: influence best practices, challenge legacy models, and establish Amazon Ads as the partnership of choice for the world's largest advertisers
Basic qualifications
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 7+ years of professional or military experience
- 7+ years of solving problems with technology in the Media & Entertainment Industry experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience in advertising
Preferred qualifications
- MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
USA, WA, SEATTLE - 176,100.00 - 238,200.00 USD annually
How we score this
Principal Enterprise Partnerships - Demand, Amazon Ads Strategy and Partnerships, Amazon Ads Strategy and Partnerships at Amazon scores 24 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.
AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.
- AI Level 480 to 100
- AI Level 360 to 79
- AI Level 240 to 59
- AI Level 10 to 39
Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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