Principal PM-T, Growth, Outbound Communications

Amazon is hiring a Principal PM-T, Growth, Outbound Communications in Seattle, United States. It pays $207k-$280k a year and Level rates it ; you can apply on Level.

AI in this role

Lead technical product management for outbound communications growth using personalization, optimization, and machine learning.

a-b-testingmachine-learning

product-managementexperimentationpersonalizationgrowth-strategy

Every day, hundreds of Amazon teams across Retail, Prime, Prime Video, Music, Alexa, and more reach customers through email, push, SMS, and messaging apps. Outbound Communications runs that marketplace, at the scale of hundreds of millions of customers and billions of messages, through everyday sending and Amazon's largest events: Prime Day, Prime Big Deal Days, and the holidays. Each message competes for finite customer attention. The marketplace grows when every message earns more of it: more customers open, click, and buy, and fewer opt out.

We're looking for a Principal Product Manager - Technical to lead growth for this marketplace. You'll own click-through rate, conversion, and incremental sales per message across channels, and the technical products that move them: personalization and recommendations in messages, send-time and channel optimization, new creative and interactive experiences, conversational and messaging channels, and the experimentation engine that tells us what works.

You'll work backwards from the customer. You'll find where messages fail to earn engagement, form hypotheses, and run a high-velocity experimentation program with engineering and science. You'll ship the winners as platform capabilities that every sending team can use, not one-off campaign tweaks. You'll measure growth honestly, on clicks, conversions, incremental OPS, and long-term customer value, not opens, and you'll balance short-term lift against opt-outs and customer trust.

Key job responsibilities
- Own the growth strategy, roadmap, and goals for Outbound's customer attention marketplace: CTR, conversion, incremental OPS per message, and engagement across email, push, SMS, and messaging channels.
- Build and run a high-velocity experimentation program. Set the hypothesis backlog, prioritize by expected impact, and make A/B and multi-armed testing fast, trustworthy, and self-service for every sending team.
- Own the technical products that drive engagement: personalization and recommendations inside messages, send-time and channel selection, content and creative optimization, and interactive and conversational experiences that let customers act without leaving the message.
- Partner with science and engineering to bring ML and AI into who receives what, when, and on which channel, including ranking, propensity and uplift models, bandits, and generative content, and measure their incrementality against holdouts.
- Define the growth funnel and its instrumentation end to end, from delivered to opened, clicked, converted, and retained. Make the data reconcilable, real-time where it matters, and attributable to the module, content, and decision that drove it.
- Grow the addressable audience: opt-in and permission growth for new channels, reactivation of lapsed customers, and deliverability and reach improvements.
- Turn winning experiments into platform capabilities. Write PR/FAQs and requirements, make build-vs-buy and architecture trade-offs with engineering leaders, and drive adoption across partner teams.
- Set growth tenets and guardrails, such as opt-out, complaint, and frequency limits, so growth never comes at the cost of customer trust.
- Influence senior leaders across Retail, Prime, and partner businesses with data and written narratives, and report growth results and learnings in the Outbound business reviews.
- Raise the bar for growth and experimentation practice across Outbound, and mentor product managers.

Basic qualifications

- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- 10+ years of technical product or program management experience

Preferred qualifications

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 206,900.00 - 279,900.00 USD annually
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually

How we rate this

Principal PM-T, Growth, Outbound Communications at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

Principal PM-T, Growth, Outbound Communications is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $207k-$280k a year.
The role is based in US, WA, Seattle.
The job was posted on October 13, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product ManagementExperimentationPersonalizationGrowth StrategyA B TestingMachine learning

Questions you could be asked

Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where experimentation was part of your work. What did you do?
Tell me about a project where personalization was part of your work. What did you do?
Tell me about a project where growth strategy was part of your work. What did you do?
Walk me through how you've used A B Testing in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Product Management, Experimentation, Personalization, Growth Strategy, and A B Testing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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