Product Manager, Growth

AI in this role

cursorreplit

🐶 Our mission

Every pet should get the care they need, regardless of cost. Vet med prices are up 40% since 2020, and pet owners are stuck having to pick between their bank account and furry friend. At Snout, we aim to solve this by enabling clinics to offer wellness plans that actually work.

🚀 The opportunity

Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the U.S. We’re a small but mighty startup team of <50 employees. We’re on the lookout for an experienced and remote Product Manager, Growth based in the U.S. to help leverage martech tools and optimize Snout’s user experience through our website and portal to fuel growth.

💻 The role

As our Product Manager, Growth, you'll sit at the intersection of product, growth, marketing, and tooling. You will own the surfaces (vet portal, website) and some of the systems or internal tooling that drive clinic acquisition, pet parent enrollment, and lifecycle engagement. In this non-traditional PM role, you'll need to be someone who is a whiz with marketing, proficient in prototyping using modern AI-assisted tools and focussed on shipping fast.
You will shape how clinics discover Snout, how pet parents enroll, and how both experience the product at every stage of their journey while using AI and data to make every touchpoint smarter over time. You will impact Snout's product experience and growth engine, ensuring that it operates as one unified system. This is a rare chance to define the product-growth function and build the systems behind it from the ground up.
If you're a strategist and an executor, we'd love to hear from you!
Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.

🛠 What you’ll do

Own the Snout vet directory, portal and website as growth products: local SEO and clinic discovery, conversion optimization, ICP-segmented journeys, and A/B testing across hero messaging and enrollment paths
Own the pet parent enrollment flow end to end: friction reduction, mobile UX, and conversion rate optimization
Collaborate with various stakeholders on the clinic-facing experience: onboarding UX, plan-builder interface, dashboard utility — and define and measure the "first plan live" activation moment
Build the in-product data layer and AI-powered experiences: personalization, behavioral triggers, smart nudges, predictive enrollment prompts, and automated clinic insights layered on top of Snout's core platform
Define event instrumentation with engineering so clean data feeds both product analytics and lifecycle systems (Customer.io for pet owners, HubSpot for clinics), and translates usage into activation, churn, and expansion signals
Run continuous experimentation across email and in-product touchpoints: onboarding sequences, usage nudges, expansion prompts, renewal flows

💡What we're looking for

5+ years of experience across product management, product-led growth, growth engineering and marketing
Demonstrated experience managing or developing internal tooling (martech preferred) and leveraging AI-powered product features
Proven track record of growth with a B2B2C, health tech, fintech, or marketplace/platform based product
Strong technical fluency — you prototype in modern tools, write specs engineers love, and hold your own in data conversations.
Experience with enrollment/onboarding optimization and lifecycle-stage thinking
Comfort as both strategist and executor — you'll have a channel partner, but no large team so you’ll be hands-on
Deep familiarity with product analytics and experimentation frameworks

🌟 What will make you stand out

Prior founder or product marketing manager or general marketing experience
Experience building directory or marketplace products for local discovery
Fluency with AI-assisted development workflows (Cursor, Replit, v0) to ship growth experiments without waiting on eng sprints
Comfort in Amplitude or Mixpanel, Figma or Framer, and Webflow or Sanity — you define what we measure and own the experimentation layer

💖 Why you should join Snout

Fast growing, venture capital backed technology company focused on improving access to veterinary care
Ability to have a meaningful impact from Day 1, where your voice and opinion matters
Unlimited potential to grow in your career, learn and expand your skillsets
Collaborative, flexible, and friendly culture

❌ Why this role might not be a fit for you

You're not situated near a major airport or don't have the flexibility to travel on a quarterly basis
The pace and uncertainty of startup life feels destabilizing rather than energizing
You thrive within a fully established demand generation infrastructure rather than building one from the ground up
You gravitate toward optimizing existing funnels rather than architecting new ones
You haven't operated in a cross-functional setting alongside Sales or CX counterparts
You don't have a connection to animals or an affinity for our mission

💸 Compensation

$120 000 - $200 000 base salary
Equity

⚕️Benefits

Day 1 medical/dental/vision benefits
Flexible time off + 11 Snout calendar holidays
Paid parental leave

How we score this

Product Manager, Growth at Snout scores 45 out of 100 on AI centrality, which makes it AI Level 2 of 4 (Uses AI) on this board. The level measures how much of the work is AI, not seniority.

Classification

AI Level 2. An ordinary role whose duties require using AI tools, such as coding, writing or sourcing with an assistant.

AI Level 480 to 100
AI Level 360 to 79
AI Level 240 to 59
AI Level 10 to 39

Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

CursorReplit

Questions you could be asked

What's a project where you used Cursor hands-on?
Walk me through how you've used Replit in your day-to-day work.
This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Tell me about a time an AI tool got something wrong. How did you catch it?

Adapt your resume

List these exact terms on your resume: Cursor and Replit. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list — this role treats it as a required part of the job.

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