Sales Development Representative

Key Responsibilities

• Consistently identify and engage target prospects through outbound activity. 
• Generate agreed levels of net-new meetings, leads and opportunities. 
• Demonstrate effective prospecting, research and multi-channel outreach skills. 

• Assess opportunities against defined qualification criteria. 
• Apply strong questioning and discovery skills to determine customer fit and buying intent. 
• Progress qualified opportunities to sales teams.

• Deliver marketing and self-generated demand campaigns. 
• Track and optimise campaign performance against activity and conversion metrics. 

• Build and maintain credible relationships with prospective customers. 
• Nurture opportunities to increase engagement and progression rates. 

• Create and progress a pipeline of qualified opportunities for commercial teams. 
• Maintain visibility of pipeline performance through accurate forecasting data. 

Skills, Knowledge & Expertise

• Able to evidence success in a sales, recruitment, business development or customer-facing commercial environment, with clear examples of generating opportunities, engaging prospects or influencing customer decisions. 
• Confident using phone, email and social channels to identify, engage and convert prospective customers into qualified conversations or agreed next steps. 
• Able to maintain accurate prospect, activity and opportunity data in CRM systems, supporting effective follow-up, reporting and pipeline visibility. 
• Able to communicate clearly, concisely and professionally with prospects and internal stakeholders, adapting messaging to create interest and drive action. 
• Able to quickly learn Cyber Security concepts and translate them into customer-relevant messaging that links services to business challenges and outcomes.