Sales Engineer

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

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What we believe in
At B&R Industrial Automation, member of the ABB Group, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration – combined with a focus on diversity, inclusion, and equal opportunities – are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

We are looking for a Sales Engineer to support continued growth across Denmark and Norway while helping customers develop smarter, more productive, and more sustainable machines and production solutions.

In this role, you will work closely with machine builders, OEMs, system integrators, and industrial manufacturers. You will combine technical understanding with commercial responsibility to identify opportunities, develop customer relationships, and support customers in selecting the right automation solutions for their business.

You will become part of a collaborative Nordic sales organization where sales, application engineering, customer care, and marketing work closely together to deliver value for customers and support their long-term growth. The position can be based in Odense, Aarhus, or Aalborg and follows a hybrid work model.

In this role, you will be responsible for:

• Developing and maintaining relationships with OEMs, machine builders, system integrators, and industrial customers.
• Identifying new business opportunities within machine automation, robotics, motion control, industrial software, and digitalization.
• Acting as a trusted advisor and helping customers improve machine performance, flexibility, productivity, and sustainability.
• Managing the full sales process, including opportunity development, forecasting, negotiations, quotations, and contract discussions.
• Preparing sales plans, maintaining CRM activities, and supporting accurate pipeline management.
• Collaborating closely with Application Engineers, Customer Care, Product Specialists, and Marketing to deliver customer solutions.
• Positioning B&R's automation portfolio and communicating the value it creates for customers.
• Supporting profitable and sustainable growth in line with B&R and ABB business objectives.

Qualifications for the role

• Degree in Engineering, Automation, Mechatronics, Business, or a related discipline.
• Experience in B2B sales, key account management, business development, or a similar customer-facing role within industrial automation, machinery, manufacturing, or related industries.
• Ability to understand technical customer needs and translate them into practical automation solutions.
• Experience working with CRM systems, sales forecasting, pipeline management, and structured sales processes.
• Interest in developing long-term customer relationships and identifying new business opportunities.
• Effective communication skills and the ability to collaborate with customers and colleagues across functions.
• Fluent Danish and English, both written and spoken.
• Valid driving license and willingness to travel within Denmark and occasionally across the Nordic region.

More about us

We are approximately 35 professionals in B&R Denmark, working from our headquarters in Odense and offices in Aalborg and Aarhus. Our organization is built on a flat structure and an informal culture that encourages everyone to contribute to the company’s direction and development. We work with several educational institutions and place a clear emphasis on innovation, technology, and skill development.

You will be based primarily in Odense, Aarhus or Aalborg and work closely with colleagues across Denmark and Northern Europe. We also offer flexibility and the possibility to work from home on selected days each week.

Apply for the position online through our simple and accessible application system. If you have questions about the role, please contact Sales Manager Jacob Buhl at +45 51 94 12 20.

Application deadline: 23 October 2026. We look forward to receiving your application.

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting our engineering and digitalization know-how, ABB helps industries outperform while becoming more efficient, productive, and sustainable. At ABB, we call this ‘Engineered to Outrun’. Apply today or visit www.abb.com or https://www.br-automation.com/en/ to learn more about us and the impact of our solutions around the world.

Run What Runs the World.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.