Level

PwC

Senior Associate - Marketing Senior Consultant Financial Services

AI in this role

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Dein Team: Du wirst Teil eines dynamischen und kollaborativen Marketing & Communications Teams innerhalb von Internal Firm Services. Gemeinsam mit internen Stakeholdern aus dem Bereich Financial Services – insbesondere Asset & Wealth Management, Banking & Capital Markets sowie Insurance – entwickelst du wirkungsvolle Marketingstrategien und Kampagnen. Das Team arbeitet eng mit Führungskräften zusammen, um die Marktposition und Sichtbarkeit gezielt zu stärken und nachhaltiges Wachstum zu unterstützen.Dein Impact 
• Führung der Planung, Umsetzung und Evaluation von Marketingaktivitäten mit Fokus auf Financial Services 
• Entwicklung der strategischen Ausrichtung von Marketingthemen sowie Ableitung zielgerichteter Massnahmen und Kampagnen 
• Verantwortung für Budgetplanung, Controlling und Reporting relevanter KPIs 
• Steuerung von Kundenevents, Direct Marketing Aktivitäten sowie Sponsoring-Engagements von der Konzeption bis zur Nachbereitung 
• Umsetzung integrierter Digital- und Social-Media-Kampagnen entlang der Customer Journey 
• Beratung interner Stakeholder in allen marketingrelevanten Fragestellungen 
• Förderung innovativer Marketingansätze und kontinuierliche Weiterentwicklung bestehender AktivitätenDein Skill Set 
• Hochschulabschluss in Betriebswirtschaft, Marketing, Kommunikation oder vergleichbare höhere Ausbildung im Marketingbereich 
• Mehrjährige Erfahrung im Marketing, idealerweise im Financial Services -Umfeld 
• Strukturierte, präzise und lösungsorientierte Arbeitsweise, auch unter Zeitdruck 
• Ausgeprägte analytische Fähigkeiten sowie Erfahrung in KPI-Steuerung, Reporting und Budgetmanagement 
• Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift 
• Teamorientierte Persönlichkeit mit hoher Eigenverantwortung, Flexibilität und Innovationsfreude   

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Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity, Learning Agility {+ 26 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Up to 60%

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

How we score this

Senior Associate - Marketing Senior Consultant Financial Services at PwC scores 32 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

Classification

AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.

  1. AI Level 480 to 100
  2. AI Level 360 to 79
  3. AI Level 240 to 59
  4. AI Level 10 to 39

Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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