Senior Brand Manager

Job Description :

Senior Brand Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Marketing 

Marketing is where our brands show up in culture and stay there. 

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. 

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. 

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. 

About the role

Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.

Brand Growth & Performance

• Drive growth of assigned brands through effective planning and execution.

• Monitor brand performance including NSV, ROI, Volume, market share and equity metrics.

• Identify growth opportunities and recommend corrective actions where necessary.

• Deliver annual brand growth plans aligned to category priorities.

Campaign & Activation Excellence

• Lead end-to-end implementation of campaigns across SEA markets.

• Ensure campaigns are executed with excellence, consistency and speed.

• Adapt global assets for local relevance while preserving brand positioning.

• Manage launch plans, activations and promotional initiatives.

Consumer & Commercial Integration

• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.

• Support customer activation programs and key business priorities.

• Ensure marketing activities align with commercial objectives and market dynamics.

Innovation & Portfolio Deployment

• Lead execution of innovation launches and portfolio initiatives.

• Working with the Innovation team to bring the RTD portfolio to life

• Coordinate cross-functional teams to ensure successful commercialization

• Support deployment of pack-price architecture initiatives and premiumisation plans.

Performance & Learning

• Track campaign effectiveness and brand performance metrics.

• Drive post-campaign evaluations and learning agendas.

• Share best practices and successful activations across SEA markets.

• Contribute to continuous improvement of marketing effectiveness

Experience / skills required

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

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