Senior Digital Marketing Specialist

Job Description & Summary

We’re seeking a Senior Digital Marketing Specialist to join our dynamic Marketing & Communications team at PwC Lithuania. If you thrive in a fast-paced, creative environment and are passionate about digital marketing, design, and driving online engagement, we want to hear from you! 

In this role, you will: 

• Design Creation: Create engaging, on-brand visual assets (static and dynamic) for a range of platforms and purposes, including websites, social media, email marketing, posters, presentations, and other digital and print materials. 

• Daily Social Media Management: Manage the company’s social media presence across various platforms, such as LinkedIn, Facebook, Instagram, and others; develop a social media calendar; generate content ideas; create visual assets (static and dynamic); write post copy; publish content; and monitor performance and engagement analytics. 

• Email Marketing Management: Manage email campaigns by creating and segmenting audience lists, preparing and sending targeted communications through several of the company’s email marketing platforms, and monitoring campaign performance and analytics. 

• Daily Web Management: Manage and maintain website content by creating, updating, editing, and removing pages and information; uploading assets; ensuring alignment with brand guidelines; and monitoring basic web performance and analytics. 

• Digital Advertising Management: Create and manage paid advertising campaigns across Facebook, Instagram, LinkedIn, Google Ads, and other platforms. Together with the team, analyse and optimise ads to ensure they meet performance targets. 

• Collaboration: Work closely with the entire M&C team and other departments to align design and digital marketing efforts with broader business strategies. 

You are our perfect candidate if you have: 

• At least 3 years of proven experience in design and digital marketing 

• Proficiency in design tools (Adobe Creative Suite, Canva, etc.) for creating visually compelling content 

• Experience with web content management systems (e.g., WordPress, Shopify, or others) 

• Good knowledge of and hands-on experience with digital platforms (Meta Ads, Google Ads, LinkedIn Ads, email marketing tools, etc.) 

• Excellent written and verbal communication skills in Lithuanian and English 

• Ability to work independently and manage multiple projects in a fast-paced environment 

• A creative, detail-oriented, and proactive approach to problem-solving 

• Strong analytical skills and the ability to interpret data to inform decision-making 

Skills considered a bonus: 

• Experience in SEO and/or SEM  

• Passion for photography and/or video creation 

Our offer: 

The monthly gross base salary for this position ranges from EUR 2600 to EUR 3000. Actual compensation depends on the candidate’s qualifications and skills. 

Benefits:  

• Private health insurance  

• Competence development and certifications  

• Great office location in the city centre, equipped with everything you need for a short break at work and fresh snacks at all times 

• Pet-friendly office  

• Company events, including regular internal events and quarterly team-building activities 

• Flexible work-from-home policy, workations, and trust days for self-care 

• Enhanced employer sickness pay benefit  

• Coach and Buddy programme for seamless onboarding and meaningful career development 

• Wellbeing initiatives, psychological support  

• A choice of additional benefits, including additional pension contributions, compensation for home office equipment, a parking space near the office, a budget for personal development training, and a budget for the MELP platform 

If you have any questions, please do not hesitate to contact us via email lt_join@pwc.com