Senior Marketing Manager, Client Marketing, Delivery

AI in this role

chatgptcopilot

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches. Activities may include technical sales support, product advertising and promotion, planning, developing, and implementing multiple channel programs, and the development of company market requirements for specific products or product lines.

All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.

Key Responsibilities:

Develop marketing objectives, strategies, and programs to support business and brand goals.
Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development.
Define and implement promotional activities and product launches across multiple channels.
Assess market potential and identify opportunities for growth.
Coordinate with cross-functional teams to ensure effective implementation of marketing strategies and plans.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Experience in developing marketing strategies and programs.
Experience in product life cycle planning and technical product development.
Experience in defining and implementing promotional activities.
Experience in coordinating cross-functional teams for marketing initiatives.
Experience in assessing market potential and identifying growth opportunities.
Experience in leading marketing communications and creative development.
Experience in developing and implementing multiple channel programs.
Experience in technical sales support and product advertising.
Experience in developing company market requirements for specific products or product lines.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $153,700.00 to $ 246,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

How we score this

Senior Marketing Manager, Client Marketing, Delivery at Visa scores 32 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

Classification

AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.

AI Level 480 to 100
AI Level 360 to 79
AI Level 240 to 59
AI Level 10 to 39

Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

ChatGPTCopilot

Questions you could be asked

What's a project where you used ChatGPT hands-on?
Walk me through how you've used Copilot in your day-to-day work.

Adapt your resume

List these exact terms on your resume: ChatGPT and Copilot. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

Want your resume actually rewritten for this job?

The free preview above is everything we have today. A full resume rewrite is not live yet and has no price set. Join the waitlist and we will email you if we open it.