Senior Marketing Manager, Security and Growth , AWS Product Marketing

AI in this role

Drive enterprise security product marketing strategy and growth analytics for AWS.

product-marketingdata-analysisstrategygrowth-marketing

Do you want to decide where a fast-growing business places its next marketing bet — and prove whether it paid off? Enterprise security is one of the fastest-growing areas at Amazon Web Services (AWS), and it is a place where we form a hypothesis, run the experiment, and learn quickly what works and what does not. In this role you own the analysis behind those decisions: you measure how our marketing initiatives perform, diagnose which ones are moving the business, and recommend where we should invest to get the greatest return.

You pull together signals from customer research, campaign and web data, and product usage to build a data-based view of what is working, and then partner with product management, finance, go-to-market, and sales teams to pressure-test that view and turn it into a recommendation: where to double down, where to stop, what to test next, and what net-new initiatives we should design and launch. You move between deep analysis and initiative design, turning data and customer insight into a point of view that shapes how we grow. If you thrive at the intersection of marketing, data, and technology and want to shape how AWS grows its security business, this role is for you.

Key job responsibilities
Partner with product management and go-to-market teams to develop portfolio-level strategy and guide prioritization of marketing investment across the security and observability portfolio.

Measure how marketing initiatives perform, and diagnose which ones are driving pipeline, awareness, and revenue.

Analyze and synthesize data from multiple sources, including direct customer feedback, to identify what is working, where to invest for the greatest return, and where to stop.

Design experiments and measurement plans that test marketing hypotheses, and validate those hypotheses through customer research and direct customer engagement.

Partner with our technical PMMs to turn your insights into positioning and messaging that clearly articulates the value of the portfolio to customers and helps drive demand.

Partner with engineering, finance, go-to-market, and sales teams to build a shared view of what is working and what is not, and translate it into growth plans and recommendations for leaders.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree or equivalent
- 3+ years of experience using data to measure impact and guide investment decisions.
- Experience marketing business-to-business technology products, such as cloud, security, etc.

Preferred qualifications

- Experience with customer segmentation, profiling, and targeting
- Experience developing go-to-market strategies for technical products.
- Experience presenting to executive-level audiences and industry analysts.
- Familiarity with the cloud, security, or observability technology landscape.
- Master of Business Administration (MBA) degree.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually

How we rate this

Senior Marketing Manager, Security and Growth , AWS Product Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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Skills and AI tools this role asks for

Product MarketingData AnalysisStrategyGrowth Marketing

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Tell me about a project where product marketing was part of your work. What did you do?
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