Software Development Engineer, Creative Asset Library, CreativeX

Amazon is hiring a Software Development Engineer, Creative Asset Library, CreativeX in Seattle, United States. It pays $144k-$194k a year and Level rates it ; you can apply on Level.

Level's read on this job

On Level's scale, this software engineer role is Works on AI ●●●○: the daily work is on AI products, without building the model.
The posting mentions Generative AI, Agentic AI and AWS among its tools and skills.
Level classes it as a senior role.
Amazon has 22,000+ other open roles on Level.
This posting went up in the last few days.

AI in this role

Build AI-powered asset pipelines and agentic AI systems that autonomously generate and validate ad creatives.

generative-aiagentic-aiaws

software-developmentsystem-designasset-managementbackend-services

We own both sides of the ad creative experience for Amazon DSP, the advertiser experience (AX) where advertisers build and manage creatives across display, video, and streaming TV, and the customer experience (CX) where those creatives render and deliver personalized content to hundreds of millions of shoppers at impression time. We operate the full creative lifecycle from authoring through real-time serving, and are actively deploying agentic AI systems that autonomously generate, validate, and activate creatives across both surfaces.

Key job responsibilities
- Design and implement software solutions that enable new features and improve existing systems, applying sound judgment when making tradeoffs between scalability, maintainability, performance, and security.
- Own the full development lifecycle for major portions of your team's software, including scoping, coding, testing, deployment, and operational support, ensuring root causes of issues are identified and permanently resolved.
- Write clear documentation covering what your software does, how it is constructed and operated, and how it fits into the broader architecture, actively training new team members on these systems.
- Collaborate with customers, stakeholders, and peers to understand business and customer value, ensuring solutions address real needs while evaluating opportunities to leverage generative artificial intelligence tools where appropriate.
- Participate actively in code reviews, providing meaningful feedback to engineers across experience levels, and mentor teammates on producing high-quality, maintainable code.

About the team
The team owns the central creative asset platform for Amazon Ads - the universal repository where advertisers upload once and activate everywhere across display, video, OLV, streaming TV, and audio. We operate services that power the advertiser-facing UIs, media processing pipelines, and 3P ingestion services that scale worldwide. We're replacing today's fragmented per-format silos with standardized primitives that work across all Amazon Ads surfaces, building end-to-end asset management for every ad creative format. Our AI-powered asset pipelines use generative AI to produce thousands of campaign-ready creatives per day with zero manual effort from advertisers. We're launching asset management platform where advertisers provide logos, fonts, colors, and guidelines once, and the system automatically enforces brand consistency across every format and campaign.

Basic qualifications

- 3+ years of non-internship professional software development experience
- 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
- 3+ years of software development engineer or related occupational experience
- 3+ years of designing and developing large-scale, multi-tiered, multi-threaded, embedded or distributed software applications, tools, systems, and services using: C#, C++, Java, or Perl experience
- 3+ years of Object Oriented Design experience
- Bachelor's degree or foreign equivalent in Computer Science, Engineering, Mathematics, or a related field
- Experience programming with at least one software programming language

Preferred qualifications

- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Bachelor's degree in computer science or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 143,700.00 - 194,400.00 USD annually
USA, WA, SEATTLE - 143,700.00 - 194,400.00 USD annually

How we rate this

Software Development Engineer, Creative Asset Library, CreativeX at Amazon rates 70 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

Software Development Engineer, Creative Asset Library, CreativeX is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $144k-$194k a year.
The role is based in US, WA, Seattle.
The job was posted on October 19, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Software DevelopmentSystem DesignAsset ManagementBackend ServicesGenerative AIAgentic AIAWS

Also common in software engineer jobs at this level

Python AWS LLM AI agents Kubernetes TypeScript

Pay

This job starts at: $144k
Typical software engineer job: $168k

This posting starts 14% below the typical software engineer job. See software engineer jobs

Questions you could be asked

Tell me about a project where software development was part of your work. What did you do?
Tell me about a project where system design was part of your work. What did you do?
Tell me about a project where asset management was part of your work. What did you do?
Tell me about a project where backend services was part of your work. What did you do?
Walk me through how you've used Generative AI in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Software Development, System Design, Asset Management, Backend Services, and Generative AI. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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