Sr. Marketing Manager, Search Marketing
AI in this role
We are seeking a seasoned Product Marketing Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid marketing marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries.
The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. You will anticipate and remove bottlenecks, anticipate and make tradeoffs, and balance the business needs versus constraints. You will be at the center of the customer experience and need to dive into the customers’ responses, incremental business impact, and budget justification on your program, which requires strong analytical skills. You Earn the Trust of your stakeholders and influence them. You look around corners for potential opportunities or challenges and proactively put in place plans to address them.
Key job responsibilities
- Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
- Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
- Translate analytical findings into actionable insights and concise business actions and recommendations
About the team
The Search Marketing organization is responsible for driving traffic to Amazon from External Search Vendors (i.e. Google, Bing, etc) worldwide. We partner with teams across the business to execute search marketing initiatives.
Please reach out if you'd like to learn more.
Basic qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
How we score this
Sr. Marketing Manager, Search Marketing at Amazon scores 21 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.
AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.
- AI Level 480 to 100
- AI Level 360 to 79
- AI Level 240 to 59
- AI Level 10 to 39
Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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