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Pfizer

品牌经理/市场经理

Pfizer is hiring a 品牌经理/市场经理 in Beijing, China. Level rates it ; you can apply on Pfizer.

Level's read on this job

  • Level rates this role Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include brand management, marketing strategy and budget management.
  • Level classifies it as a mid-level role.
  • Level lists 615 other open roles at Pfizer.

AI in this role

Assist in developing and executing brand and marketing strategies, managing budgets, and coordinating with sales teams at Pfizer.

brand-managementmarketing-strategybudget-managementstakeholder-management

Assist in developing brand plan to achieve business objectives:

- Support the development of short and medium term marketing plans ensuring that business objectives are met or exceeded.

- Responsible for brand strategy, marketing activities, KOL engagement and budget management.

- Monitor the local competitive environment to identify business threats and opportunities and provide inputs to the development of business strategies / plans to address them.

- Development and execution of marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs for own projects.

- Develop promotion materials to support marketing strategies.

- Maintain and update brand information and knowledge.

- Independently manage budgets of responsible marketing projects to ensure effectively meet business strategies and objectives.


Lead the conversation with different stakeholders to achieve brand objectives:

- Develop good communication with sales department to ensure the effective implementation of marketing strategy and key programs.

- Provide ad-hoc support to sales organisation in fulfilling brand objectives.

- Establish good relationship with other functions and to ensure strong communication and collaboration.

- Actively and openly contribute to the extra and inter-team collaboration to improve business performance and coordinate collaboration between different stakeholders

- Understand key customers’ needs, maintain and establish good relationship with national opinion leaders and key customers.



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market Research

How we rate this

品牌经理/市场经理 at Pfizer rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand ManagementMarketing StrategyBudget ManagementStakeholder Management

Questions you could be asked

  1. Tell me about a project where brand management was part of your work. What did you do?
  2. Tell me about a project where marketing strategy was part of your work. What did you do?
  3. Tell me about a project where budget management was part of your work. What did you do?
  4. Tell me about a project where stakeholder management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Brand Management, Marketing Strategy, Budget Management, and Stakeholder Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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