(高级)市场经理-斑秃产品
Pfizer is hiring a (高级)市场经理-斑秃产品 in Shanghai, China. Level rates it ; you can apply on Pfizer.
Level's read on this job
- Little AI ●○○○ is how Level rates this role: aI is not part of the work.
- Tools and skills the posting cites include brand management, marketing and lifecycle management.
- Level classifies it as a senior role.
- Level lists 615 other open roles at Pfizer.
AI in this role
Senior Marketing Manager to lead portfolio strategy, brand management, and lifecycle execution for alopecia products.
POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy.
Responsibilities
Brand Management
- Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management
- Lead the AA growth initiatives
- Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Interface with WWT to gain support
- Forecast brand performance and track progress towards target
- Prepare report for internal communication
Organization Effectiveness and self Development
- Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs
Resource Management
- Allocate and manage in country portfolio budget and evaluate P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team.
Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Shared Accountability
Develop TA life cycle management strategy with CTAL and WWT
ORGANIZATIONAL RELATIONSHIPS
Brand Lead Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
Expect candidates to demonstrate these commercial /management competencies
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market ResearchHow we rate this
(高级)市场经理-斑秃产品 at Pfizer rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where brand management was part of your work. What did you do?
- Tell me about a project where marketing was part of your work. What did you do?
- Tell me about a project where lifecycle management was part of your work. What did you do?
- Tell me about a project where p l management was part of your work. What did you do?
- Tell me about a project where strategy was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Brand Management, Marketing, Lifecycle Management, P L Management, and Strategy. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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