抖音营销经理

Philips is hiring a 抖音营销经理 in Shanghai, China. Level rates it ; you can apply on Philips.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include Juliangyuntu, Dianshangluopan and Feigua.
Level classifies it as a senior role.
Level lists 788 other open roles at Philips.

AI in this role

Manage Douyin channel content marketing, campaign strategy, and data-driven performance monitoring for Philips health products.

juliangyuntudianshangluopanfeiguachanmama

content-marketingcampaign-managementdata-analysislive-streaming

Job Title

Sales Manager, Content EC

Job Description

职位

抖音营销经理

负责飞利浦健康生活事业群主要产品：个护小家电-包括电动牙刷、冲牙器、剃须刀、吹风机、美容仪等。

这个岗位上，您将有机会

建立高速增长个人健康产品线在新渠道销售和市场；同时推进飞利浦数字化转型之旅，让飞利浦发展成为健康科技的全球领导者。

您的职责是：

· 负责抖音渠道的内容营销全链路规划，以内容供给、投放判断和直播转化协同为核心，对内容驱动的业务结果负责；

· 抖音平台营销策略：结合平台大促、营销活动、行业趋势及公司整体营销计划，制定内容排期与投放节奏，确保内容规划与业务目标一致；

· 内容全链路规划：统筹账号内容矩阵、自播内容、达人种草及千川投放素材的规划与生产管理，建立从内容生产、素材沉淀到投放分发的高效链路；

· 投放效果监控与策略判断：与直播间投放团队协作，跟踪素材消耗、点击率、转化率、转化成本、投资回报率及千次曝光成交金额等指标，判断投放策略与素材组合是否合理，并及时提出优化建议。本岗位侧重监控与策略判断，不负责日常账户操作；

· 素材测试与迭代：建立素材测试、复盘和迭代机制，持续提升素材生产效率、优质素材命中率及投放侧内容供给质量。

要成功应聘本职位，您应当具备以下技能和经验

· 大学本科，5年以上工作经验，其中3年以上头部消费品品牌方抖音生态内容营销或投放相关经验，并有独立操盘案例；

· 深度理解抖音“内容、千川引流、直播间转化”的业务逻辑，熟悉千川投放机制，能够基于数据判断投放合理性并识别效率问题。

· 具备从内容创意到投放放量的完整闭环经验，有优质或爆款素材操盘案例；拥有单素材高消耗案例者优先。

· 具备扎实的内容策划和判断能力，能够主导内容方向，并理解用户留存、点击与转化背后的内容机制。

· 数据敏感度高，熟练使用巨量云图、电商罗盘、飞瓜或蝉妈妈等数据工具，熟悉点击率、转化率、转化成本、投资回报率及千次曝光成交金额等指标；结果导向，能够适应快节奏环境并推动跨团队协作。

我们的工作方式

对于办公室岗位，每周至少四天在办公室现场办公，周五可以在家办公

关于飞利浦

飞利浦是一家健康科技公司。我们始终相信每个人都很重要，并致力于让世界各地的人们都能获得应有的优质医疗健康服务。加入我们，以有意义的工作改善更多人的生活。

https://www.careers.philips.com/global/en/personal-health

How we rate this

抖音营销经理 at Philips rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

抖音营销经理 is an open job at Philips.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Shanghai.
The job was posted on October 9, 2026.
Seniority: senior.
Applications are handled by Philips. Apply on Philips

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Content MarketingCampaign ManagementData AnalysisLive StreamingJuliangyuntuDianshangluopanFeiguaChanmama

Questions you could be asked

Tell me about a project where content marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where live streaming was part of your work. What did you do?
Walk me through how you've used Juliangyuntu in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Content Marketing, Campaign Management, Data Analysis, Live Streaming, and Juliangyuntu. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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