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APJ Strategic Initiatives Lead, APJ Partner Core

Amazon is hiring an APJ Strategic Initiatives Lead, APJ Partner Core in Singapore, Singapore. Level rates it ; you can apply on Amazon.

Level's read on this job

  • On Level's scale, this role is Works on AI ●●●○: the daily work is on AI products, without building the model.
  • Tools and skills the posting cites include AWS, go to market and partner management.
  • Level classifies it as a lead role.
  • Level lists 20,000+ other open roles at Amazon.
  • The role was posted within the past week.

AI in this role

Drive strategic partner initiatives and go-to-market programs, focusing on accelerating agentic AI adoption across the APJ region.

AWS
go-to-marketpartner-managementstrategic-planningagentic-ai
We're looking for a senior leader to drive strategically important initiatives and focus areas for AWS's Partner Core organization in Asia Pacific and Japan (APJ). You'll sit at the intersection of go-to-market strategy, scale mechanisms such as partner programs, and execution, turning partner insight into clear priorities and measurable outcomes.
This role leads the innovation, incubation, and execution of APJ-wide initiatives that impact our entire partner network and how AWS sales teams work with partners to grow. For example, you might explore how our consulting and software partners can accelerate agentic AI adoption for customers to drive transformative business outcomes across APJ and beyond.
You'll work directly with AWS Specialist and Partner (ASP) teams, AWS Global Sales (AGS) field teams, and partners to identify friction points, blockers, and emerging opportunities. You'll define metrics, set up the mechanisms to review initiatives, act on what you learn, and feed those insights into current and future planning.


Key job responsibilities
• Execute and deliver a portfolio of APJ-wide strategic initiatives directly connected to our business priorities, from kickoff through to measured outcomes, working with AWS partners and cross-functional internal stakeholders.
• Engage with CXOs and key partner executives and advise them on business strategy and drive alignment with AWS strategic priorities.
• Quantify the value of each initiative by sizing the opportunity across partner cohorts, setting success metrics upfront, and reporting results against them.Establish review mechanisms, including regular initiative reviews, clear ownership, and stage gates, that keep work moving, surface blockers early, and drive timely decisions.
• Identify what's working and scale it. Take proven pilot initiatives from one market or partner type to wider APJ adoption, and document the playbook so it can be reused.
• Partner with regional and global teams to scale successful initiatives beyond APJ.
• Serve as a key member of APJ Partner Core in defining and delivering the overall go-to-market strategy. Lead cross-functional teams without direct authority, aligning stakeholders behind priorities and trade-offs.
• Travel 30-40% within the APJ region.

Basic qualifications

- • 10+ years of experience in partner/channel management, business development, go-to-market (GTM), product or program management, or consulting.
- • Experience engaging and advising CXOs and senior partner executives on business strategy.
- • Significant channel and/or distributor experience, particularly in partner management, business development, product marketing or program/product management
- • Excellent communication and presentation skills, both written and verbal, especially with internal and external stakeholder including senior-level executives.
- • Experience driving innovation through a partner ecosystem, with solutions or programs that have succeeded with enterprise customers
- • Bachelor's degree or equivalent experience.

Preferred qualifications

- • Experience selling to Fortune 1000 or Global 2000 organizations
- • Experience influencing internal and external stakeholders on innovation through a partner ecosystem, with solutions or programs that have succeeded with enterprise customers
- • Experience developing unique joint value propositions and product strategy within a partner ecosystem

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

APJ Strategic Initiatives Lead, APJ Partner Core at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Go To MarketPartner ManagementStrategic PlanningAgentic AIAWS

Questions you could be asked

  1. Tell me about a project where go to market was part of your work. What did you do?
  2. Tell me about a project where partner management was part of your work. What did you do?
  3. Tell me about a project where strategic planning was part of your work. What did you do?
  4. Tell me about a project where agentic ai was part of your work. What did you do?
  5. Walk me through how you've used AWS in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Go To Market, Partner Management, Strategic Planning, Agentic AI, and AWS. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
  • Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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