APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X)
CMA CGM is hiring an APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X). Level rates it ; you can apply on CMA CGM.
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- CMA CGM has 1,000+ other open roles on Level.
AI in this role
RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.
Within RMC BFM’s Growth Marketing team, you will play a key role in user acquisition, retention and engagement.
Your responsibilities
Digital Performance Management:
- Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
- Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
- Measure the impact of implemented initiatives.
- Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.
Audience Development & Acquisition:
- Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
- Implement app growth levers such as SEA and ASO.
- Monitor acquisition campaigns focused on traffic and app growth.
App Marketing:
- Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
- Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
- Identify and activate new growth opportunities to increase visibility and engagement around the Group’s content, products and programs.
- Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
- Ensure that marketing initiatives are aligned with growth objectives and audience expectations.
Profile
- Educational background in Digital Marketing, Business School or University.
- Curious, rigorous and analytical, with strong problem-solving skills.
- Good understanding of the digital ecosystem.
- Strong interest in current affairs and the media industry.
Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now!
Apprenticeship: 1 or 2 years
Location: Paris 15th arrondissement
All our job opportunities are open to people with disabilities.
How we rate this
APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X) at CMA CGM rates 22 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
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Pay
- Typical marketing job
- $146k
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