Level

3M

Area Sales Manager - CBG Group | General Trade

AI in this role

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Job Description:

We are looking for a dynamic Area Sales Manager to lead General Trade sales across Karnataka. The role is responsible for driving business growth through strong distributor management, retail expansion, and excellent in-store execution.

Key Responsibilities

  • Deliver sales and business targets across the assigned territory.
  • Manage distributors, super stockists, and General Trade channel operations.
  • Expand retail coverage and improve product availability, visibility, and merchandising.
  • Execute trade promotions, demand generation, and outlet activation programs.
  • Build strong relationships with key retailers and drive outlet-level sales.
  • Analyze market trends and sales data to identify growth opportunities.
  • Coach and develop the frontline sales team to improve execution.
  • Ensure timely settlement of distributor and trade claims.
  • Spend significant time in the market to drive execution and strengthen customer relationships.

Preferred Profile

  • 5–10 years of experience in General Trade sales within FMCG/Consumer Durables/Consumer Products.
  • Strong experience in Distributor Management, Channel Sales, Retail Sales, and Trade Marketing.
  • Good understanding of the distributor network, and retail landscape.

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How we score this

Area Sales Manager - CBG Group | General Trade at 3M scores 34 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

Classification

AI Level 1. The work itself involves no AI, or AI only appears as scenery, such as a company tagline.

  1. AI Level 480 to 100
  2. AI Level 360 to 79
  3. AI Level 240 to 59
  4. AI Level 10 to 39

Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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