Art Director, Amazon

AI in this role

Scale creative direction and establish quality standards for content production workflows, including generative AI.

generative-ai

ai-contentart-directioncreative-directionvisual-designquality-assurancecontent-production

éShop Creative Studios is seeking a visionary Art Director to join our Tokyo studio, where you will establish and scale creative direction across multiple content production workflows including photography, video, and generative AI. In this role, you will own the visual identity and quality standards for high-volume content programs, translating business requirements and brand guidelines into scalable visual frameworks that maintain creative excellence at production speed. You will build mechanisms for creative quality assurance, identify systemic gaps using data and stakeholder feedback, and define standards for emerging AI-generated content. The role requires a strong creative leader who can mentor talent, influence cross-functional teams, and present confidently to senior leadership while balancing creative integrity with operational efficiency. The ideal candidate brings deep expertise in visual design, understands how to scale creative standards across large teams, and is comfortable making trade-off decisions between quality, efficiency, and scalability. You will play a critical role in shaping how Japan's marketplace content looks and feels to millions of customers. If you believe great design can be both beautiful and systematic, this is your role.

At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.

Key job responsibilities
• Own creative direction and visual quality standards for high-volume content programs across photography, video, and generative AI workflows
• Translate business requirements, brand guidelines, and creative strategy into scalable production frameworks including visual guidelines, SOPs, and templates
• Establish creative quality assurance mechanisms—defining calibration standards, review processes, and feedback loops for production teams
• Identify systemic creative quality gaps by analyzing production data, stakeholder feedback, and output audits across workflows
• Define creative standards and evaluation criteria for AI-generated content, ensuring consistency with brand and aesthetic guidelines
• Partner with Product and Technology teams on creative tools, automation opportunities, and workflow optimization initiatives
• Lead creative pilots from problem definition through proof-of-concept to full-scale implementation across the studio
• Make trade-off decisions between creative quality, production efficiency, and scalability at the program level
• Mentor and develop creative talent through structured feedback, training sessions, and calibration exercises
• Influence cross-functional stakeholders including Producers, Ops, Engineering, and Marketing to align on creative standards
• Present creative strategies, quality frameworks, and pilot results to senior leadership with clear rationale
• Adapt global creative standards to Japan market aesthetics, cultural nuances, and consumer expectations

About the team
eShop Studio Japan is part of a global creative network with five hub studios in Barcelona, New York, London, New Delhi, and Tokyo—producing photography, videography, and emerging-format content at scale for millions of Amazon customers. Our Tokyo team is a fast-moving group of producers, art directors, stylists, videographers, and technologists who create high-quality visual content across fashion, beauty, lifestyle, and consumer electronics for both global and local brands. We blend traditional creative craft with cutting-edge technology—including Virtual Production stages, AI-driven workflows, and 3D capture systems—to push the boundaries of what's possible in e-commerce content. We value operational excellence, creative innovation, and a culture where every team member has the opportunity to do their best work. If you thrive in a studio environment where no two days are the same and bold ideas are welcome, this is the team for you.

Basic qualifications

- • 5+ years of design experience with an online portfolio demonstrating visual direction and production quality
- • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat)
- • Experience establishing branding guidelines, visual standards, and creative direction at scale
- • Experience overseeing creative production and post-production workflows
- • Experience with stakeholder management and presenting creative strategies to leadership
- • Knowledge of general AI tools and their application in creative production
- • Business-level proficiency in both English and Japanese (written and verbal)

Preferred qualifications

- • Experience in e-commerce, catalog-scale, or high-volume content production environments
- • Experience using data and metrics to measure creative quality and production impact
- • Experience creating process improvements, automation, or scalable creative frameworks
- • Knowledge of Japan market aesthetics, cultural design preferences, and consumer expectations
- • Experience defining standards for AI-generated or automated creative content• Experience with UX design principles and customer experience optimization
- • Experience mentoring or developing creative talent in a structured environment
- • Comfort working in ambiguous environments and leading initiatives from concept to scale
- • Experience coordinating with Product, Engineering, or Technology teams on tool development
- • Exposure to Virtual Production, or emerging content technologies a plus

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we score this

Art Director, Amazon at Amazon scores 65 out of 100 on AI centrality, which makes it AI Level 3 of 4 (Works on AI) on this board. The level measures how much of the work is AI, not seniority.

Classification

AI Level 3. The daily work is on or around AI systems, without necessarily building the model: remove AI and the job is hollow.

AI Level 480 to 100
AI Level 360 to 79
AI Level 240 to 59
AI Level 10 to 39

Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

AI ContentArt DirectionCreative DirectionVisual DesignQuality AssuranceContent ProductionGenerative AI

Questions you could be asked

How do you check AI-generated content before it ships?
Tell me about a project where art direction was part of your work. What did you do?
Tell me about a project where creative direction was part of your work. What did you do?
Tell me about a project where visual design was part of your work. What did you do?
Tell me about a project where quality assurance was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: AI Content, Art Direction, Creative Direction, Visual Design, and Quality Assurance. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project — this role expects it to be a running habit.

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