Art Director , Brand Innovation Lab

Amazon is hiring an Art Director , Brand Innovation Lab in New York, United States. It pays $133k-$185k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this role: aI is not part of the work.
Level classes it as an executive role.
Amazon has 20,000+ other open roles on Level.
Posted in the last few days.

AI in this role

Are you a conceptual thinker with sharp design instincts and the range to work across every medium? Do you use AI tools, first-party data, and cultural awareness to fuel ideas that are both visually compelling and strategically sound? Are you ready to own the creative process from pitch to launch on campaigns that push what advertising looks like on Amazon? Then let's talk.

Amazon's Brand Innovation Lab ("BIL") is looking for an Art Director to create custom campaigns for leading global brands across every advertising vertical. You'll partner with other creatives, solutions managers, producers, interactive designers, and software developers to build full-funnel customer experiences across the Amazon Canvas (Prime Video, Alexa, Twitch, Live Sports, Amazon Music, Fire TV, Brand Stores). You'll own end-to-end creative development on small- to mid-sized campaigns, working alongside Sr. Copywrtiers, Creative Directors, and cross-functional partners to deliver work that benefits the end customer while expanding what's creatively possible.

This role uses data, insights, and creativity to develop campaign strategy and concepts, design the look and feel for experiences, and build templates for never-before-done brand experiences on and off Amazon platforms. You have strong conceptual abilities, a growing voice in strategic conversations, and the design chops to execute across digital, OOH, activations, video, and emerging formats. You stay current with trends in design, culture, media, and emerging technology, including generative AI and its applications in the creative process.

Your portfolio should feature insight-driven campaigns and ideas that solve advertiser problems through a variety of media channels, including but not limited to video, social, digital (website design), activations, and outdoor.

Key job responsibilities
- Concept, design, and execute campaigns and experiences for global brands across the Amazon Canvas

- Deliver high-quality art direction across digital, OOH, activations, video, and emerging formats

- Own end-to-end creative development, from pitch to launch, on small- to mid-sized BIL campaigns

- Use Amazon first-party data and audience insights to inform creative decisions and pitch narratives

- Partner with creatives, solutions managers, developers, strategists, and producers to create customer-focused solutions

- Present ideas and concepts to clients, agencies, and internal stakeholders

- Collaborate with Interactive Designers, Brand Designers, and Design Technologists to ensure concepts are buildable

- Build across production areas including digital assets, video, photo, multi-format adaptation, and Webflow builds for custom campaign landing pages and brand experiences

- Apply generative AI tools and workflows to accelerate ideation, asset creation, and production

- Maintain a growing understanding of the Amazon Canvas and incorporate that knowledge into all proposed creative solutions

- Manage multiple projects simultaneously to meet deadlines

A day in the life
- Develop the visual identity and design system for a multi-advertiser seasonal sponsorship, creating distinct brand expressions for each sponsor within one shared creative platform.

- Design custom Brand Store pages for individual sponsors within a tentpole campaign, translating editorial photoshoot assets into shoppable digital experiences.

- Build Fire TV creative (Feature Rotator, Inline Banner, Panoramic Experience, Pause Ads) adapted to each sponsor's visual language.

- Art direct an editorial photoshoot with influencer talent, capturing content that carries across 48+ placements spanning digital, video, OOH, and experiential.

- Build a Webflow landing page for a sponsorship activation tied to a live event or concert moment.

- Present sponsorship pitch concepts to brand clients and their partner media agencies.

- Adapt campaign assets across creator digital bundles, Amazon Live, display, OLV, and brand showcase placements.

- Collaborate with Brand Designers and Design Technologists to bring an experiential pop-up activation to life on a college campus or at a tentpole event.

About the team
Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands, including Nike, Purina, Gap, Santander, and P&G, who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers, and more, collaborating to create customer-focused solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.
We foster an inclusive environment where diverse perspectives fuel our creativity. We believe the best ideas come from teams that reflect the customers and communities we serve, and we're committed to supporting every team member's growth and well-being.
Check out BIL's recent campaigns here: https://brandinnovationlab.amazon/

Basic qualifications

- Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
- 6+ years of relevant professional experience
- Experience with Figma and the Adobe CS suite: XD, Photoshop, Illustrator. InDesign, Dreamweaver, Premiere and After Effects

Preferred qualifications

- Knowledge of branding guidelines and corporate identity, visual design, print and digital layout design

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 132,500.00 - 185,000.00 USD annually

How we rate this

Art Director , Brand Innovation Lab at Amazon rates 27 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.