Art Director II, Content Generation Hub

Amazon is hiring an Art Director II, Content Generation Hub in Chennai, United States. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this role is Works on AI ●●●○: the daily work is on AI products, without building the model.
The posting mentions art direction, visual design and generative AI workflows among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Define creative direction and scalable visual standards incorporating generative AI and 3D content production workflows.

art-directionvisual-designgenerative-ai-workflowscreative-directionquality-assurance

About Amazon.com
Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want — low prices, vast selection, and convenience — Amazon.com continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is core to the company's culture. The world's most talented technology professionals come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.

About the Role
The Art Director will define creative direction, establish scalable visual standards, and build mechanisms that improve creative quality across post-production, design, fashion, video, 3D, and generative AI workflows. This role will partner with Creative, Production, Operations, Program Management, Product, and Tech teams to solve complex creative problems, improve production workflows, and scale high-quality customer-facing content. A strong candidate combines strong visual judgment and craft expertise with the ability to influence stakeholders, use data to identify systemic opportunities, and translate creative principles into repeatable solutions.

Candidates must provide a strong portfolio which demonstrates brand and customer understanding and excellent art direction and visual design skills. They must also be able to effectively manage multiple tasks and projects, maintaining quality throughout. A successful candidate will be motivated, able to work independently, and navigate ambiguity and evolving priorities effectively, while fostering an environment of multidisciplinary collaboration, innovation and creative problem-solving.

Key job responsibilities
• Own creative direction and quality across multiple high-volume content programs, ensuring consistency with brand and customer experience standards.
• Translate ambiguous business and creative requirements into clear visual direction, scalable guidelines, SOPs, templates, and production frameworks.
• Establish and evolve creative quality mechanisms, including QA frameworks, defect classifications, calibration processes, and creative review standards.
• Identify systemic quality and workflow gaps using defect trends, production data, and stakeholder feedback; drive solutions that reduce rework and improve first-pass quality.
• Define creative standards and evaluation criteria for Generative AI workflows, including visual references, prompting frameworks, quality guardrails, and output evaluation.
• Partner with Product and Tech teams to improve creative tools, automation, and AI-enabled production workflows.
• Lead creative pilots and improvement initiatives from problem definition through implementation, measurement, and scale.
• Make informed trade-offs between creative quality, customer experience, production efficiency, and scalability.
• Provide creative direction and actionable feedback to designers, production artists, retouchers, editors, and external partners.
• Influence cross-functional stakeholders and present creative recommendations, quality insights, and solutions to leadership.
• Mentor creative talent and build creative capability through training, calibration, and structured feedback.
• Contribute to hiring, portfolio reviews, assessments, and talent development for creative and creative-quality roles.

About the team
Amazon eShop is building one of the world’s best online shopping experience through photography, video, GEN AI, graphic design, 3D and usability design enabling millions of customers to make more informed purchasing decisions. eShop at Amazon is a large and fast-growing network of teams located throughout North America, Europe, and Asia, focusing on fashion and product photography, GEN AI, photo retouching, graphic design, video and CGI production, automated image acquisition, and image support services. Amazon is continually innovating and setting new industry standards for showcasing tens of millions of products across multiple global marketplaces. Amazon is obsessed with innovating on behalf of its customers, and continually push beyond the boundaries of traditional e-commerce photography and videography.

Basic qualifications

- Have an available online portfolio
- 5+ years of design experience
- Knowledge of branding guidelines and corporate identity, visual design, print and digital layout design, with experience in designing for both mobile and desktop applications
- Experience in Adobe Creative Suit applications, with high proficiency in Adobe Illustrator, Photoshop, InDesign, and Acrobat using macOS
- Knowledge of and proficiency in a variety of design tools such as Photoshop, Illustrator, Fireworks, and InDesign
- Knowledge of general AI tools
- Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
- Experience overseeing all creative aspects of development production and post production
- Experience guiding creative input, development and execution from concept to completion
- Experience in stakeholder management and communication management

Preferred qualifications

- Experience with e-commerce, search, social, and other major application types and their UX patterns
- Experience creating services and applications with multiple user touch points on different platforms and devices
- Experience experience using data and metrics to measure impact and determine improvements
- Experience in creating process improvements with automation and analysis, or experience communicating results to senior leadership

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Art Director II, Content Generation Hub at Amazon rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Art Director II, Content Generation Hub is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in IN, TN, Chennai.
The job was posted on August 10, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Art DirectionVisual DesignGenerative AI WorkflowsCreative DirectionQuality Assurance

Questions you could be asked

Tell me about a project where art direction was part of your work. What did you do?
Tell me about a project where visual design was part of your work. What did you do?
Tell me about a project where generative ai workflows was part of your work. What did you do?
Tell me about a project where creative direction was part of your work. What did you do?
Tell me about a project where quality assurance was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Art Direction, Visual Design, Generative AI Workflows, Creative Direction, and Quality Assurance. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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