Assistant Digital Platform & Martech Manager

Philips is hiring an Assistant Digital Platform & Martech Manager in Shanghai, China. Level rates it ; you can apply on Philips.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include CRM, marketing analytics and martech.
Level classifies it as a mid-level role.
Level lists 810 other open roles at Philips.

AI in this role

Support digital campaigns and manage marketing technology stacks to optimize tracking and lead conversion.

CRM

marketing-analyticsmartechcampaign-managementdata-governance

Job Title

Assistant Digital Platform & Martech Manager

Job Description

Role Purpose

This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps make data and tools easier to use in daily marketing work, and supports the team in improving targeting, content, and channel performance. This role sits within the marketing team and works closely with campaign, data, and IT teams to support day-to-day campaign execution.

Key Responsibilities

Martech Setup & Marketing Capability Enablement

Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms)
Ensure systems are stable, connected, and easy to use for marketing teams
Support campaign setup, tagging, and audience segmentation
Help build a reliable data foundation for campaign tracking and performance analysis

Campaign / Event Tracking, Reporting & Insights

Own campaign tracking setup to ensure accurate data capture across traffic, engagement, and leads
Monitor campaign performance and provide regular reports (weekly / monthly)
Work with MI&A to translate data into clear insights
Support improvements in targeting, content, and channel performance

3. Campaign Optimization & Conversion Improvement

Use campaign data to support ongoing optimization
Evaluate performance across targeting, channels, and content
Identify what is working and where improvements are needed
Help improve campaign quality, lead quality, and overall conversion

4. System Connectivity & Data Flow

Ensure smooth data flow between Martech tools, sales systems, and business platforms
Identify data gaps or tracking issues and improve step by step
Support building a clearer link from engagement to conversion

5. Workflow & Efficiency

Reduce manual work through better use of tools and simple automation
Support clear and repeatable campaign workflows
Improve execution speed and consistency across campaigns

6. Data Governance & Compliance Standardization

Ensure data tracking and tool usage meet company and regulatory requirements
Maintain clear standards for tagging, tracking, and data usage
Work with RA and IT teams to ensure compliant operations

Key Requirements

5–8 years of experience in digital marketing, Martech, or marketing analytics
Solid understanding of end-to-end digital marketing campaign lifecycle
Hands-on experience with sCRM, campaign tracking, and analytics tools
Ability to translate business requirements into practical solutions
Strong cross-functional coordination skills across marketing, IT, and data teams
Detail-oriented, structured, and execution-focused
Experience in healthcare, MedTech, or other medical industries is a plus
Familiarity with using AI tools (e.g., for content generation, data analysis, or marketing automation) is a plus
Fluent in English and Mandarin

How we rate this

Assistant Digital Platform & Martech Manager at Philips rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Assistant Digital Platform & Martech Manager is an open job at Philips.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Shanghai.
The job was posted on June 26, 2026.
Seniority: mid.
Applications are handled by Philips. Apply on Philips

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Marketing AnalyticsMartechCampaign ManagementData GovernanceCRM

Questions you could be asked

Tell me about a project where marketing analytics was part of your work. What did you do?
Tell me about a project where martech was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where data governance was part of your work. What did you do?
Walk me through how you've used CRM in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Marketing Analytics, Martech, Campaign Management, Data Governance, and CRM. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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