Assistant Manager - Trade Marketing

The Assistant Manager – Trade Marketing is responsible for developing and executing trade marketing strategies that drive awareness, demand, conversion, and commercial performance across Qiddiya's destinations, attractions, experiences, and campaigns. The role supports the creation of compelling consumer propositions, go-to-market plans, promotional campaigns, and partner activation programs to maximize visitation, revenue generation, and return on marketing investment.

Working closely with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams, the role ensures marketing initiatives effectively reach target audiences and deliver measurable business outcomes.

Key Responsibilities

Trade Marketing Strategy & Execution

• Support the development and execution of trade marketing strategies aligned with business and destination objectives.
• Plan and execute marketing activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channels.
• Develop trade activation plans to drive demand generation, lead conversion, and visitation growth.
• Ensure marketing programs effectively support seasonal campaigns, destination launches, events, and new product offerings.

Go-to-Market Planning

• Develop and execute integrated go-to-market plans for destination experiences, attractions, promotions, and new offerings.
• Coordinate cross-functional launch activities with Marketing, Commercial, Digital, Partnerships, and Operations teams.
• Support market segmentation and audience targeting strategies to maximize campaign effectiveness.
• Ensure timely delivery of marketing assets, promotional content, and activation materials.

Offer & Promotional Marketing

• Develop and manage promotional campaigns, special offers, packages, and value-added propositions.
• Work closely with commercial stakeholders to create compelling offers that drive acquisition and conversion.
• Monitor promotion performance and recommend enhancements to maximize revenue and customer uptake.
• Support pricing and packaging initiatives from a marketing and customer proposition perspective.

Consumer Proposition Development

• Collaborate with relevant stakeholders to define and enhance destination, attraction, and entertainment propositions.
• Translate consumer insights into compelling and differentiated marketing messages.
• Ensure customer propositions align with target audience needs, preferences, and market demand.
• Support the development of customer value propositions across various audience segments.

Demand Generation & Conversion Optimization

• Implement trade marketing programs designed to increase awareness, consideration, bookings, and visitation.
• Monitor customer journey performance and identify opportunities to improve conversion rates.
• Work closely with Digital Marketing teams to optimize campaign performance across channels.
• Drive initiatives that improve lead generation, customer acquisition, and revenue contribution.

Performance & ROI Management

• Establish performance metrics and KPIs for trade marketing campaigns and activations.
• Track campaign effectiveness, conversion performance, customer acquisition metrics, and return on investment.
• Analyze marketing and sales data to identify trends, opportunities, and improvement areas.
• Prepare performance reports and recommendations for management review.

Stakeholder & Partner Management

• Build and maintain relationships with internal stakeholders and external marketing partners.
• Coordinate with destination operators, tourism partners, agencies, and commercial teams to ensure successful campaign execution.
• Support negotiation and implementation of co-marketing opportunities with strategic partners.
• Ensure alignment of marketing activities with broader business objectives.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality, or a related field.

Experience

• 5-7 years of experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing, or Consumer Marketing.
• Experience in developing and executing go-to-market strategies and promotional campaigns.
• Experience managing marketing performance, conversion optimization, and ROI reporting.
• Experience within tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing sectors is preferred.