Audience Insight Executive

JOB DETAILS

JOB BAND: B
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Studios COO Group
LOCATION: London – Television Centre
PROPOSED SALARY RANGE: £28,000 - £32,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

Insight Executive, Scripted and Kids and Family. In this role you'll support insight delivery across a variety of genres, from Dramas (including Eastenders, Casualty, and a wide range of the titles made by our production labels), Comedy (Here We Go, Ghosts, Ann Droid amongst others), and Kids and Family, where Bluey is a major focus, alongside Crookhaven, Hey Duggee, and many more.

You’ll be analysing audience & market data and translating that data into compelling stories that influence creative and commercial decisions. You’ll also collaborate with diverse teams, develop expertise in audience & buyer behaviour, and grow your analytical skills in a supportive, insight-driven environment that values curiosity, clarity, and impact.

WHY JOIN THE TEAM

This is an exciting opportunity to gain experience across multiple strands of media research ranging from ratings and specific programme support that will directly impact production, to global trends pieces focused on understanding audience interests and industry developments.
With a culture that values curiosity, creativity, and continuous learning, you’ll enjoy exceptional development opportunities and the chance to make a real difference in how audiences connect with content.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Support Insight Delivery: Work with our outsourced agencies to respond to stakeholder requests. Assist the Insight Manager and Senior Insight Executive in the design, analysis, and delivery of research and insight projects.
• Desk & Data Research: Carry out desk research on industry trends, competitor strategies, audience behaviours and global market developments.
• Data Analysis: Interpret ratings data from BARB and Nielsen, analysing quantitative and qualitative survey results, becoming familiar with commissioning and social listening data sources.
• Communicate Findings: Turn complex data into clear, compelling, and visually engaging insights for high profile internal stakeholders across BBC Studios.
• Stakeholder Collaboration: Liaise with various departments to ensure insights are integrated into strategic decisions across development, commissioning, marketing, and distribution.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experience supporting on market research, consumer insights or audience research working within client side or agency (preferably in the media or TV space) and use of both qualitative and quantitative research techniques.
• Exposure to using data tools such as TechEdge, YouGov, Nielsen, Ampere or similar.
• Strong data analytics experience, able to analyse basic data accurately to answer business questions.
• Experience pulling out headlines from data and building basic presentations. Able to present to known stakeholders.
• Establish building relationships with stakeholders in terms of delivering basic insights eg reporting. Responding in a timely fashion to stakeholder requests, being as helpful as possible.
• Great attention to detail, organisation, and time management skills.
• Proficiency in Microsoft Excel, PowerPoint, and Word with familiarity using AI tools.

DESIRED BUT NOT REQUIRED:

• Confident in communicating insight clearly, both in writing and presentations.
• A curious mindset and desire to understand audiences, cultures, and global media trends.
• Familiarity with Tableau.
• Interest and experience in using AI to deliver data & results.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

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