B&W CBD Dcom Lead cum 1UL dCom CBD Champion

Unilever is hiring a B&W CBD Dcom Lead cum 1UL dCom CBD Champion in Ho Chi Minh City, Vietnam. Level rates it ; you can apply on Level.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
The posting mentions Orion, Perfect Store Online and Shopee among its tools and skills.
Level classes it as a lead role.
Unilever has 237 other open roles on Level.
This posting went up in the last few days.

AI in this role

Lead digital commerce strategy, key account partnerships, and platform operations across multiple e-commerce channels.

orionperfect-store-onlineshopeelazadatiktok-shop

e-commercego-to-market-strategydigital-marketingteam-leadershipkey-account-management

Job Description: B&W CBD dCOM lead cum 1UL dCom CBD Champiom 1. dCom CBD Lead role: Strategic Leadership & Performance Management • Accountability for dCom Top-line GMV target and bottom-line target by customer • Defining the "Go-to-Market" strategy for Pure Players (Shopee, Lazada), Social Commerce (TikTok Shop) • Leading Joint Business Planning (JBP) with customer to secure strong partnership, exclusive visibility and commercial support. • Establish and strengthen partnership with key customer to ensure Unilever B&W core advantage and benefit Commercial & Operational Excellence • Leading sales annual to monthly planning & operation process with enabler/customer to deliver business objective and platform operation. • Ownership for campaign package / bidding with clear objective to deliver customer J2BDs & ROAS • Develop Self-livestream model and minitor daily performance & optimization with MCN / inhouse team to deliver GMV and ROAS targeted with right model for pureplay vs socom • Deploy the promotional calendar (Double Day, Payday, Brand Day) with KA team while maintaining price integrity across platforms. • Develop process to monitor and tracking for gift / sampling deliver to e-distributor and to end user • Develop store operation scorecard to ensure perfect execution and Service level • Cross functional working with CSP, Demand Creation, Demand Planning in S&OP to ensure stock availability, on-site activities Data-Driven Digital Marketing • Digital dasboard automation (Orion, Perfect Store Online): develop and leverage internal digital dasboard to optimize real time dcom peformance • CRM & Loyalty: Leveraging consumer data to drive repeat purchases and increase Customer Lifetime Value. Team Leadership & Capability development • Build, lead, and develop a high-performing dCommerce KA team with clear customer strategy and partnership relationship and enhance dCOM knowledge, skills, and execution capabilities • Working closely with CSP (Customer strategy and planning) team to build forecast accuracy and Affiliate team to build Livestreaming / video model • Strong engagement and connection with BU team (Demand creation, Media, Finance) to provide customer and market feedback to enhance BU agenda 2. 1UL CBD Champion role: • Driving 1UL CBD agenda to for JBP negotiation with customer to ensure 1UL advantage and key benefit, 1UL trade term with enabler / e-distributors for annual / quarterly planning • Develop 1UL digitilazation roadmap including tool / tech development, processes to enhance operational efficiency and shopper experience • Leading & facilitate monthly cross BU dCom agenda to update I&O, progress & solution advisory to dCom lead & BU lead 3. Key performance indicators (KPIs) • Total dCOM sales value (GMV/TO) & growth target • Market share in dCOM channel x Category • Trade term & trade spend ROI for CBD investment buckets (display package, self-livestream) • Digital shelf metrics (availability, content accuracy, visibility) • Successful negotiation & execution of Joint Business Plans with platforms • Team capability and engagement scores 4. Qualifications & Experience requirement: • Minimum 7-10 years of experience in FMCG or Retail, with at least 3 years in senior dCommerce leadership roles. • Proven track record of developing and executing dCommerce strategies delivering strong commercial results. • Strong leadership, strategic thinking, and negotiation skills. • Excellent understanding of dCommerce platforms, digital marketing, and shopper behavior. • Experiences from platforms such as Shopee, TTK is a plus. Experiences Beauty retail category is a plus • Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage. 5. Competencies: • Strategic leadership & visioning • Commercial & financial acumen • Digital & eCommerce expertise • Team leadership & talent development • Influencing & stakeholder management • Data analysis & insights-driven decision making • Change management & innovation 6. Team size and partnering: • Lead BW CBD dCom KA team with 4 direct report + 1 direct report for 1UL roles • Closely work with Customer strategy and Affiliate planning team • Lead contracted external agencies/service providers/expertise depending on strategic needs and demands • Work closely with BU cross function teams in B&W and cross BU dCom lead (PC & HC) • Close engagement, interaction with other department leads

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

How we rate this

B&W CBD Dcom Lead cum 1UL dCom CBD Champion at Unilever rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Key facts

B&W CBD Dcom Lead cum 1UL dCom CBD Champion is an open job at Unilever.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Ho Chi Minh City, Vietnam.
The job was posted on October 16, 2026.
Seniority: lead.
Applications are handled by Unilever. Apply on Unilever

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

E CommerceGo To Market StrategyDigital MarketingTeam LeadershipKey Account ManagementOrionPerfect Store OnlineShopee

Questions you could be asked

Tell me about a project where e commerce was part of your work. What did you do?
Tell me about a project where go to market strategy was part of your work. What did you do?
Tell me about a project where digital marketing was part of your work. What did you do?
Tell me about a project where team leadership was part of your work. What did you do?
Tell me about a project where key account management was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: E Commerce, Go To Market Strategy, Digital Marketing, Team Leadership, and Key Account Management. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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