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ReplitBrand Designer
AI in this role
Define, develop, and maintain the visual brand system and design frameworks across product and marketing surfaces.
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
Team
Brand & Creative defines how Replit shows up in the world and leads the creative work that brings it to market. On the Brand side, the function sets company-level direction: defining the brand, shaping the narrative, and establishing how Replit is understood and expressed in the market. On the Creative side, the function leads the planning, development, and execution of creative work across campaigns, launches, events, and major company initiatives; translating strategy into high-quality outputs across every touchpoint. Brand & Creative ensures that what Replit is and what Replit makes remain aligned. Resulting in a clear, consistent, and differentiated brand experience across the company.
Role
The Brand Designer is responsible for defining, developing, and maintaining the Replit brand system. The role focuses on core brand foundations and their application across key surfaces, including product and marketing. In partnership with internal and external partners, this role ensures the brand is clear, consistent, and scalable across all touchpoints. This role reports to the Brand & Creative Lead.
Responsibilities
Define and evolve the Replit visual brand system
Design and maintain core brand assets, guidelines, and documentation
Apply the brand system across key surfaces including product, web, and primary marketing channels
Partner with Product and Design to ensure consistent brand expression within the product experience
Provide guidance and feedback to internal teams and external partners on brand usage
Partner with external design studios and agencies to develop and extend the brand system
Review and direct external work to ensure alignment with brand standards
Ensure consistency and quality across all brand-critical touchpoints
Develop scalable design frameworks that support long-term brand growth
Contribute hands-on design work on high-visibility and foundational projects
Requirements
5-7+ years of experience in brand design, visual systems, or identity design
Strong portfolio demonstrating brand systems, identity work, and application across multiple touchpoints
Expertise in typography, layout, and visual systems
Experience building and maintaining design systems at scale
Proficiency in Figma and Adobe Creative Suite
Ability to balance conceptual thinking with executional rigor
Experience working with external agencies or design partners
Strong attention to detail and consistency
Experience collaborating with Product and cross-functional teams
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match (US Only)
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🏝 Flexible Time Off (FTO) + Holidays
🚗 Commuter Benefits (In-Office & US Only)
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement (In-Office Only)
🚀 Quarterly Team Gatherings
☕ In Office Amenities (In-Office Only)
Want to learn more about what we are up to?
Interviewing + Culture at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
How we rate this
Brand Designer at Replit rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where brand design was part of your work. What did you do?
- Tell me about a project where visual systems was part of your work. What did you do?
- Tell me about a project where design systems was part of your work. What did you do?
- Tell me about a project where typography was part of your work. What did you do?
- Tell me about a project where layout was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Brand Design, Visual Systems, Design Systems, Typography, and Layout. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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