Brand Marketing Lead

Brand Marketing Lead at Match Group scores 0 out of 100 on AI centrality, which makes it a Level 1 role on this board.

New York, New YorkleadFull-time$149k-$180k

AI in this role

Lead integrated global brand campaigns, shaping briefs and partnering with creative and strategy teams.

brand-marketingcampaign-managementstrategycreative-direction

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About the Role

Hinge is looking for a Brand Marketing Lead to join our Global Brand Marketing team. In this role, you'll independently steer integrated brand campaigns across our global markets — owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor.

You'll shape campaign briefs as a thought partner to Strategy and Creative, lead relationships with external agency partners, and serve as a sounding board for the Sr. Director on where the brand shows up and why. You have a point of view on what makes a campaign earn its place in culture, and you're accountable for making sure the work that launches lives up to it.

You report to the Sr. Director, Global Brand Marketing. This is an individual contributor role.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

Brand MarketingCampaign ManagementStrategyCreative Direction

Questions you could be asked

Tell me about a project where brand marketing was part of your work. What did you do?
Tell me about a project where campaign management was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Tell me about a project where creative direction was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Brand Marketing, Campaign Management, Strategy, and Creative Direction. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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