AmazonBrand Marketing Manager, Outbound Marketing, Amazon Devices
AI in this role
This is a hands-on, cross-functional role. You'll lead media plan execution, shape creative strategy in real time, and act as the connective tissue between our internal teams and agency partners. You'll also bring a sharp cultural instinct — helping the Kindle brand show up in the moments and spaces that matter most to our customers.
Key job responsibilities
- Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy
- Translate business signals from established review meetings into proactive marketing recommendations that support business goals
- Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
- Support management of media and influencer agency partners
- Partner with PR and organic social teams to bring key consumer messages to life across channels
- Champion campaign work cross-functionally — communicate strategy clearly and early to stakeholders upstream
- Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points
- Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations)
A day in the life
Morning — Creative Performance Review You lead a cross-functional meeting with the Amazon.com team. You identify the top-performing asset and recommend it for Amazon.com. You align the room and own next steps.
Midday — Media Optimization You run the weekly optimization session with the agency. You direct spend toward top-performing channels and own the rationale.
Afternoon — Monthly Business Review You sit in on the MBR where sales shares last month's performance. A Kindle feature is outperforming. You connect the dots and brief the social team to produce more content around it. You don't wait to be told.
About the team
The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle, tablets, eReader, and Kids+. We work across paid digital, paid social, influencer, brand partnerships, and brand activations — partnering closely with sales, organic social, PR, and media teams. We're building something from the ground up, which means you'll have real ownership and a seat at the table from day one.
Basic qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience managing or working within cross-functional marketing and creative teams
Preferred qualifications
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Experience in digital marketing and content production timelines and process
- Experience in consumer electronics or technology sector
- Experience in a creative role understanding consumer trends and creating content
- Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually
How we rate this
Brand Marketing Manager, Outbound Marketing, Amazon Devices at Amazon rates 50 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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