Channel Marketing Manager - Partnerships
AI in this role
Salary: £50,000 - £55,000
Location: Hybrid (1-2 days per week in London office)
At Pod, we're accelerating the transition to electric vehicles by making charging simple, smart and accessible. As our Channel Marketing Lead, Partnerships, you'll play a pivotal role in driving growth through our indirect sales channels and strategic partners.
You'll own the marketing strategy and execution across key partner segments including wholesalers, installers, automotive OEMs and dealerships, fleet and leasing providers, homebuilders, and energy companies. Working at the intersection of Marketing, Sales and Partnerships, you'll create compelling go-to-market programmes that enable partners to sell Pod effectively, generate demand, and deliver measurable revenue growth.
Reporting to the Head of Partnerships & Commercial Marketing, you'll have the opportunity to shape how Pod goes to market through partner ecosystems and help establish Pod as the leading EV charging partner across multiple industries.
Here's what our Head of Partnerships & Commercial Marketing had to say:
"As Channel Marketing Lead, Partnerships, you'll have a unique opportunity to define how Pod engages and grows through its partner ecosystem. From major automotive brands and energy providers to installers and homebuilders, you'll help create the marketing strategies and programmes that drive demand and revenue through some of our most important commercial relationships. This is a highly visible role with significant ownership, where you'll be trusted to challenge, innovate and shape our approach as we scale. If you enjoy combining strategic thinking with hands-on execution and want to play a key role in the energy transition, this is the role for you."
What You'll Do
Lead Channel Marketing Strategy
You'll develop and own the channel marketing strategy across indirect sales and partnership channels, ensuring activity aligns with wider commercial objectives and contributes directly to revenue growth. You'll identify opportunities to expand reach, deepen partner engagement, and increase partner-generated demand.Develop Go-to-Market Plans
Working closely with the B2B Acquisition Manager and Partnerships team, you'll create and deliver go-to-market plans for partner propositions, product launches, campaigns and new channel opportunities. You'll ensure marketing activity supports both partner acquisition and retention goals.Drive Partner Marketing Campaigns
You'll plan, execute and optimise integrated co-marketing campaigns with partners, combining digital, content, events and account-based marketing approaches to generate pipeline and revenue. You'll continuously test and refine activity based on performance insights.Own Partner Enablement Programmes
You'll create and manage the marketing resources, sales tools and communications that enable partners to position, promote and sell Pod effectively. You'll ensure partners have everything they need to succeed while strengthening long-term relationships.Lead Events and Industry Engagement
You'll develop and deliver a calendar of partner-focused events, including partner engagement programmes, acquisition events, trade shows, webinars and industry opportunities that increase Pod's visibility and commercial impact.Measure Performance and Optimise Results
You'll establish channel marketing KPIs and reporting frameworks, tracking the effectiveness of campaigns, events and partner initiatives. Using data and commercial insight, you'll identify opportunities to improve performance and maximise return on investment.Partner Closely with Sales
You'll work alongside Sales and Partnerships teams to understand partner needs, identify growth opportunities and develop programmes that support channel development, engagement and retention.Bring Market Insight into Strategy
You'll stay close to market developments, customer behaviour and competitor activity across partner channels, translating insight into actions that strengthen Pod's market position and commercial performance.Manage Budget and Investment
You'll own and manage channel marketing budgets, making informed decisions on where to invest resources to achieve the strongest commercial outcomes and partner impact.What You'll Bring
Proven Channel Marketing Experience
You'll have strong B2B marketing experience within partner, channel or alliance marketing environments, with a demonstrated track record of driving commercial results through partner ecosystems.Strategic and Commercial Thinking
You'll understand how marketing contributes to pipeline, revenue and business growth, and be confident translating commercial objectives into actionable marketing programmes.Strong Multi-Channel Marketing Expertise
You'll have experience across account-based marketing, digital campaigns, content marketing, events and partner co-marketing, with the ability to prioritise effectively across multiple initiatives.Campaign Development and Execution
You'll have successfully built and delivered marketing campaigns from strategy through execution, measurement and optimisation, balancing creativity with commercial outcomes.Outstanding Relationship Building Skills
You'll be an excellent communicator who can build credibility with senior stakeholders, collaborate cross-functionally, and develop strong relationships with external partners.Data-Driven Decision Making
You'll be comfortable using performance metrics, marketing analytics and commercial data to evaluate success, identify opportunities and inform future investment decisions.Budget Management Experience
You'll have experience managing marketing budgets and allocating spend based on business priorities, performance and return on investment.Collaborative Leadership
You'll thrive in cross-functional environments, bringing together Sales, Product, Partnerships and Marketing teams to deliver shared goals.Marketing Technology Knowledge
You'll have experience using marketing automation platforms, ideally HubSpot, and understand how technology can support campaign execution, reporting and partner engagement.It would be an added bonus if you have:
- Experience within the EV charging, clean energy, automotive, utilities or homebuilder sectors
- Experience working in a scale-up or other high-growth business environment
- Knowledge of partner relationship management or partner marketing platforms
- Experience developing account-based marketing programmes
- Passion for sustainability and the transition to cleaner energy
How we rate this
Channel Marketing Manager - Partnerships at Pod Point rates 23 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Classification
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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