Head of Brand

AI in this role

Job Title: Head of Brand
Salary: £80,000 - £100,000 + Bonus + EV Allowance
Location: Hybrid (1-2 days per week in London office)

As Head of Brand, you'll play a pivotal role in shaping how customers, partners and the wider market experience our brand. Reporting directly to the VP of Marketing, you'll be responsible for building a distinctive brand that drives commercial growth, leading integrated brand and communications programmes, and ensuring our brand is brought to life consistently across every touchpoint. You'll lead a high-performing team, influence senior stakeholders across the business, and help translate our ambitious growth plans into compelling stories and experiences that customers love.
Here's what our VP of Marketing had to say:

"This is one of the most exciting marketing leadership opportunities in the business right now. You'll join at a time when we're investing heavily in our brand, expanding our proposition and raising the bar across marketing. Working directly with me, you'll have the freedom to shape our brand strategy, build a world-class Brand & Content function, and drive work that has a measurable impact on growth. You'll be surrounded by ambitious people, have visibility across the executive team, and play a key role in defining how millions of customers experience our brand in the years ahead. "

‎What You'll Do:

Lead and Deliver Brand Strategy - You’ll partner with the VP Marketing to define and evolve a clear brand strategy that supports business objectives and long-term growth ambitions. Ensure brand investment is aligned to measurable commercial outcomes and contributes meaningfully across the marketing funnel
Drive Full-Funnel Marketing Excellence - You’ll partner closely with the acquisition marketing team to deliver integrated full-funnel campaigns that connect brand awareness, consideration, acquisition and customer engagement. Ensure creative, media and content strategies work seamlessly together to maximise impact
Act as a Brand Custodian - You'll own Pod's brand identity, positioning, tone of voice and visual expression, and you'll hold final approval on how they're used. Champion brand consistency and ensure the brand is embedded across customer experiences, products, communications and internal culture

Bring the Brand to every launch - You’ll develop and execute brand and communications strategies for significant product, service and market launches, working closely with the rest of Marketing and our Product team. Translate complex propositions into compelling customer stories that drive engagement, awareness and adoption

Lead Brand Narrative and Storytelling - You'll own Pod's brand narrative. What we stand for, what we say and why it matters. You'll work closely with our External Relations Lead, who owns corporate communications, press and policy. Build compelling narratives that strengthen brand credibility and support business growth

Inspire Outstanding Creative Work - You’ll set the standard for creative excellence across all brand outputs. Provide clear direction, constructive challenge and strategic leadership to internal teams and external agency partners to ensure consistently high-quality work

Manage Agency and Partner Relationships - You’ll lead relationships with creative, media, and content agencies. Ensure partners deliver against objectives, maintain high standards and continually improve effectiveness and efficiency

Build and Develop a High-Performing Team - You’ll lead, coach and develop the Brand & Content team, creating an environment that encourages creativity, accountability, collaboration and continuous improvement

Champion Insights and Measurement - You’ll leverage customer insights, market research and performance data to inform brand decisions. Establish clear measurement frameworks that demonstrate the impact of brand activity on commercial performance and business outcomes

Influence at Executive Level - You’ll act as a trusted advisor to senior leaders across the business. Influence key stakeholders, align teams around brand priorities and drive a customer-centric mindset across the organisation.

What You'll Bring:

Proven Brand Leadership Experience - You’ll have significant experience leading brand and communications functions within a scaling consumer, technology, marketplace, subscription or high-growth business environment
Track Record of Driving Commercial Growth Through Brand - You'll have demonstrable success building and growing brands that have delivered meaningful commercial results and market share growth
Full-Funnel Marketing Expertise - You'll have deep understanding of how brand and performance marketing work together to drive long-term business success. Experience designing and executing integrated marketing strategies across the customer journey

Exceptional Creative Judgement - You’ll have strong creative instincts combined with strategic thinking. Able to evaluate, elevate and inspire world-class creative work across multiple channels and formats

Communications Leadership - You'll have experience developing brand storytelling, content strategies and executive narratives that strengthen brand reputation and engagement

Data-Led Decision Making - You'll be comfortable using customer insights, market research and performance metrics to inform strategy, optimise investment and demonstrate business impact

Agency Management Experience - You'll have strong experience managing and challenging creative, media, PR and content agency partners to drive outstanding outcomes

People Leadership - You'll have experience building, developing and leading high-performing teams, creating clarity, accountability and growth opportunities

Executive Stakeholder Management - You’ll be strong at influencing and communicating, with the ability to operate credibly at executive and board level

Budget Management and Impact Measurement - You will have experience of managing brand budgets, optimising spend and tracking return on investment

Experience Scaling a Category - Experience helping brands transition from early adoption into mainstream or mass-market growth

Product Launch Experience - A proven record of leading high-profile product, proposition or market launches

Brand Transformation Experience - Experience repositioning, refreshing or evolving established brands during periods of rapid growth or strategic change

Customer Insight Expertise - Deep experience leveraging customer research and behavioural insights to inform brand development and communications strategy.

How we rate this

Head of Brand at Pod Point rates 38 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.