Communications & Marketing Manager - Germany (m/f/d)

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

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The work model for the role is a mix of onsite and remote work with a certain onsite presence requested. #LI-Hybrid

Key responsibilities

An exciting opportunity awaits you at ABB Germany as the Communications and Marketing Manager for the Process Industries division. In this role, you will play a key part in driving the division’s success and growth by developing and executing customer-focused marketing and communications strategies tailored to the German market. You will report to the Global Business Line Communications and Marketing Manager for Metals & Power Conversion and work closely with local management, sales teams, and global communications leads. To be successful in this role, you bring a proactive, creative, and self-motivated mindset. You are a collaborative team player who thrives in a fast-paced environment and is well-versed in digital marketing and marketing automation tools. Your focus will be on increasing brand visibility, building thought leadership, and contributing to revenue growth by implementing digital marketing strategies that guide customers through their buying journey. Throughout all activities, you will ensure the communications and marketing budget delivers a strong return on investment aligned with business priorities.

You will be mainly accountable for:
 

• You will be responsible for translating global marketing and communications strategies into localized plans that resonate with German audiences.

• This includes creating and adapting integrated campaigns that highlight ABB’s portfolio, local projects, and subject matter experts.

• You will craft compelling content such as success stories, press releases, videos, presentations, speeches, articles, and social media posts to engage key stakeholders including customers, trade media, influencers, and employees.

• In this role, you will also manage ABB’s presence at local events, including trade shows, customer seminars, and ABB-hosted events, ensuring the brand and its leaders are well-positioned.

• Internally, you will coordinate communications to keep employees informed and engaged, including planning and hosting local town halls in collaboration with the local management team.

You will join a dynamic team, where you will be able to grow.

Qualifications for the role

• To thrive in this position, you have a university degree in journalism, communications, marketing, or a related field, along with at least eight years of experience in marketing communications - ideally in a B2B industrial environment.

• You have strong project management skills and the ability to juggle multiple initiatives simultaneously.

• You are an excellent communicator in German and a strong proficiency in English is required as well to succeed in our international business environment, capable of translating complex technical topics into engaging and accessible content.

• Your creativity and innovative thinking allow you to generate fresh ideas while maintaining consistency with brand and business line positioning.

• You are solution-oriented, strategic, and analytical, with a strong understanding of digital marketing platforms and tools such as Salesforce and Pardot.

• Your business acumen enables you to quickly grasp ABB’s portfolio and market positioning. As a self-starter, you are highly collaborative, a strong networker, and a dependable team player.

Benefits

• Retirement Plan

• Flexible work practices

• Learning & development offering

• Daycare subsidy for childcare under the age of 3

• Personal coaching offers

Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB AG

+49 (0) 621 381 3500

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.