Creative Director, Prime, NASC

Amazon is hiring a Creative Director, Prime, NASC in New York, United States. It pays $141k-$191k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
Level classifies it as an executive role.
Level lists 20,000+ other open roles at Amazon.
The role was posted in the last few days.

AI in this role

The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good—it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to help shape how 200M+ Prime members experience our brand.

In this role, you'll be a hands-on creative leader responsible for bringing the Prime brand to life across onsite digital experiences within North American Stores. You'll own end-to-end creative execution—from concept through delivery—across High Velocity Events (HVEs) like Prime Day, Big Deal Days, and Holiday, as well as always-on Prime programs spanning Delivery, Video, Gaming, Young Adults, Access, and more. You'll combine exceptional design craft with motion expertise to create work that stops the scroll, tells a story, and drives results at scale.

You'll be in the work daily designing and concepting—while also overseeing bodies of work and ensuring everything that ships meets the bar. You'll build scalable systems, leverage the latest AI tools to accelerate production, and bring a deep understanding of retail and the customer shopping journey to every brief.

Key job responsibilities
Hands-on creative execution: Concept, design, and produce best-in-class creative for Prime onsite experiences, including digital and print marketing, landing pages, outbound, social, browse placements, and promotional modules

Motion design leadership: Bring static creative to life through animation and motion design, creating dynamic onsite experiences that capture attention and communicate valuable benefits

Scalable systems: Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output quality across massive shopping events and always-on programs

Creative excellence across campaigns: Drive creative quality across all campaign types

AI-forward production: Leverage the latest generative AI tools and automation to accelerate creative workflows, explore new visual possibilities, and scale output without sacrificing craft

Brand stewardship: Ensure all creative is fully aligned to the Prime brand, maintaining a unified look, voice, and feel across every touchpoint and program

Cross-functional partnership: Partner with XCM, WWE, curation, marketing, and UX teams to align creative with business objectives and deliver cohesive customer experiences

Creative oversight: Oversee bodies of work across the Prime portfolio, providing art direction, feedback, and quality control to ensure everything that ships raises the bar

A day in the life
Design and craft onsite creative supporting the Prime program

Oversee creative reviews and provide hands-on art direction to elevate the work

Develop creative concepts that solve business problems and delight customers while raising the bar in execution

Build and refine scalable templates and design systems for the Prime portfolio

Partner with marketing and UX on briefs, timelines, and creative strategy

Explore new AI tools and workflows to find efficiencies and push creative boundaries

Lead and coach creatives to grow their craft and deliver their best work

Basic qualifications

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
- Have an online portfolio or samples of work on resume

Preferred qualifications

- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually
USA, NY, New York - 155,400.00 - 210,300.00 USD annually
USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually

How we rate this

Creative Director, Prime, NASC at Amazon rates 35 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.