Level

AmazonPosted 6d ago

Creative Director, Prime Video Shopping

Creative Director, Prime Video Shopping at Amazon scores 20 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

US, CA, Culver Cityexecutivefull-time$141k-$191k

AI in this role

Leads creative art direction and licensee product development for Amazon MGM Studios consumer products, incorporating standard design tools.

photoshopillustratorpowerpointfigmaai-tools
creative-directionart-directionproduct-developmentbrand-management
Prime Video Shopping is seeking an experienced Creative Director to own creative art direction for consumer products tied to Amazon MGM Studios intellectual properties, and to own product development for a portfolio of licensees. This role sits at the intersection of franchise creative direction, licensee product development, and creative operations, requiring a leader who can set the visual bar for consumer products based on iconic Amazon MGM Studios franchises, guide licensees from concept through approval, and help evolve how creative work gets done through process and tooling.

As a Creative Director, you will own the creative direction for assigned franchises’ consumer product programs — working with internal design teams to build style guides and art packs that set the creative course, then disseminating them to a broad base of licensees who use them to build products. Separately, you will own product development for an assigned base of licensee partners whose work spans many franchises, serving as their creative point of contact from concept through approval. Alongside the rest of the team, you will drive operational and tooling improvements to scale creative productivity.
A successful candidate will excel at art direction and design craft, thrive on turning early content materials into franchise creative that recruits licensees, and enjoy improving the processes that let a small team deliver more. The ideal candidate is resourceful, customer-obsessed, and able to think and act both strategically and tactically — balancing subjective and objective feedback across internal and external stakeholders while consistently raising the design bar.

Candidates should have an in-depth understanding of AI tools, Photoshop, Illustrator, PowerPoint, and Figma.

Key job responsibilities
Franchise Creative Art Direction — Own and protect the creative bar for assigned intellectual properties. Develop the comprehensive consumer products style guides and asset systems (compositions, icons, patterns, packaging, color palettes, fonts, and layouts) that set the creative direction for a franchise. Translate the earliest content materials (scripts, set photography, key art) into assets that pitch the franchise to prospective licensees, and inspire final consumer products.

Licensee Product Development — Own product development for an assigned base of licensee partners. Because partners are assigned by relationship rather than by franchise, this base spans many franchises, and you serve as their single point of contact from concept through approval. Review and approve product development (PD) submissions against style guides and brand standards, onboard new partners to the approval workflow, and lead partner presentations and kick-off meetings.

Creative Operations & Process Improvement — Work with the rest of the creative team to move from manual creative toward a more scaled operation. Provide art direction for main style guides and art packs produced in partnership with internal designers, contribute to the processes that hand routine production to the scaled team, and help develop the path to produce direct designs through AI tooling.

Stakeholder Communication — Present creative solutions and franchise direction to senior leadership and licensee partners, anticipate difficult design questions, and defend design decisions with clear rationale. Resolve conflicting feedback across internal and external stakeholders and move decisions forward.

Mentorship & Force Multiplying — Mentor and develop others on the team, document institutional knowledge, and deliver solutions that increase the effectiveness of the group, including championing the use of AI technology in creative contexts.

Basic qualifications

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree

Preferred qualifications

- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.



USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually

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Skills and AI tools this role asks for

Creative DirectionArt DirectionProduct DevelopmentBrand ManagementPhotoshopIllustratorPowerpointFigma

Questions you could be asked

  1. Tell me about a project where creative direction was part of your work. What did you do?
  2. Tell me about a project where art direction was part of your work. What did you do?
  3. Tell me about a project where product development was part of your work. What did you do?
  4. Tell me about a project where brand management was part of your work. What did you do?
  5. Walk me through how you've used Photoshop in your day-to-day work.

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  • List these exact terms on your resume: Creative Direction, Art Direction, Product Development, Brand Management, and Photoshop. An applicant tracking system matches the wording, not the idea.
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