Creative Director, PV Brand Partnership Studio
Amazon is hiring a Creative Director, PV Brand Partnership Studio in Santa Monica, United States. It pays $141k-$191k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Uses AI ●●○○ is how Level rates this role: an ordinary role that requires AI tools.
- Tools and skills the posting cites include Alexa, Twitch and Imdb.
- Level classifies it as a lead role.
- Level lists 21,000+ other open roles at Amazon.
- The role was posted within the past two weeks.
AI in this role
Lead creative teams in designing bespoke advertising campaigns across Amazon properties, leveraging AI tools to drive storytelling and campaign efficiency.
A day in the life
As a Creative Director in PV Brand Partnership Studio, Amazon's Brand Innovation Lab team, you will be leading teams in creating one-of-a-kind campaigns for a wide range of global brands from creative brief to launch.
You'll work with a team of creatives, designers, strategists, solutions managers, creative technologists and content producers to create innovative work by coming up with ideas that connect brands to the Amazon canvas (Amazon brands including Alexa, Twitch, IMDb, and may more). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer and pushes the creative envelope.
You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across a variety of verticals . You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers.
You will think across Amazon platforms and beyond, manage complex projects, and create tailored co-branded content across channels driving the marketing objectives of clients. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.
About the team
PV BPS, inside the larger Brand Innovation Lab (BIL), is an award-winning team that conceptualizes and executes bespoke co-branded advertising experiences for global brands—including SharkNinja, L’Oreal, Allstate and Unilever—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Fire TV, etc.) that are customized to our advertisers' goals.
Basic qualifications
- Bachelor's degree
- 8–10+ years of experience in advertising, brand marketing, or integrated creative development, with a strong portfolio demonstrating concept-to-execution leadership across digital, social, video, and experiential channels
- Proven ability to lead and direct multi-disciplinary creative teams (designers, copywriters, art directors, motion designers) through complex, concurrent campaigns — setting creative vision while managing workload across multiple brand partners and timelines
- Deep understanding of brand storytelling and integrated marketing, with demonstrated experience translating advertiser objectives into innovative, insight-driven creative concepts that balance creative ambition with commercial viability
- Experience managing senior client and stakeholder relationships, including presenting creative work, navigating feedback, and building trust with brand partners — comfortable operating at the intersection of creative excellence and business strategy
- Track record of operational discipline alongside creative leadership — ability to deliver high-quality work within compressed timelines, manage competing priorities across multiple titles or campaigns simultaneously, and raise the bar on creative standards without sacrificing throughput
Preferred qualifications
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually
How we rate this
Creative Director, PV Brand Partnership Studio at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.
Uses AI. An ordinary role that requires AI tools.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where creative direction was part of your work. What did you do?
- Tell me about a project where brand partnerships was part of your work. What did you do?
- Tell me about a project where advertising was part of your work. What did you do?
- Tell me about a project where campaign management was part of your work. What did you do?
- Tell me about a project where storytelling was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Creative Direction, Brand Partnerships, Advertising, Campaign Management, and Storytelling. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.
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