Creative Director, XCM Design Dept.

Amazon is hiring a Creative Director, XCM Design Dept. in Seattle, United States. It pays $141k-$191k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Level classifies it as an executive role.
Level lists 20,000+ other open roles at Amazon.
The role was posted within the past two weeks.

AI in this role

The XCM Design Department is looking for an experienced, hands-on Creative Director whose passion for design is matched by flawless execution and smart strategic thinking. The ideal candidate is a design thinker and maker — equally comfortable concepting brand systems and rolling up their sleeves to execute alongside the team — who develops bar-raising creative for visual brand identities, onsite experiences, and campaigns spanning Amazon’s portfolio. They are a problem solver with a strong bias for action and a genuine dedication to craft, equally skilled working across digital, social, broadcast, print, and OOH channels. They thrive collaborating with designers, writers, motion designers, photographers, and marketing professionals to deliver brand experiences seen by millions of customers worldwide.

Key job responsibilities
- Lead hands-on creative development from concept through delivery across brand systems, campaigns, and digital/physical channel executions — actively contributing to the work, not just directing it.
- Develop and maintain brand identity and system guidelines that scale across multiple global touchpoints.
- Direct and mentor a team of designers, writers, and creative contractors while remaining an active contributor to the work.
- Build and maintain cross-functional relationships with product, consumer research, and marketing teams to translate strategy and consumer insights into compelling creative.
- Design and produce mockups, prototypes, and production assets across digital, social, broadcast, print, and OOH channels.
- Own brand personality and creative vision across XCM’s portfolio of Amazon brands and initiatives, evangelizing brand purpose globally.
- Partner with motion designers, photographers, and directors to execute high-production brand experiences.

A day in the life
As Creative Director, you will partner with Designers, CDs, and the Group CD to bring exceptional ideas to life through brand design.

On any given day you might be:
- Concepting and designing alongside the team — not just reviewing work, but actively creating mockups, exploratory directions, and production-ready assets.
- Interpreting a creative brief and rapidly developing design directions that respond to both business goals and customer needs.
- Directing a small team of designers in close collaboration with program managers, production, motion, and media teams.
- Presenting creative concepts to senior executives and cross-functional stakeholders with clarity, confidence, and narrative.
- Developing or refining brand system guidelines that scale across global touch points.
- Advocating for the brand, the design organization, and your team across Amazon's broader partner ecosystem.
- Managing multiple projects simultaneously, maintaining high creative standards against tight deadlines.

Basic qualifications

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
- Bachelor’s degree in design, Fine Arts, or a related field, or equivalent professional experience.

Preferred qualifications

- Deep understanding of typography, layout, grid, and design principles across digital and print.
- Experience designing transformative interactive experiences: front-end UI, narrative storytelling, systems thinking, prototyping, and production-ready assets.
- Proficiency in Figma, InDesign, Photoshop, and Illustrator.
- Strong art direction skills and background — experience concepting, directing, and executing photo and video shoots, and developing brand image systems from initial vision through final production assets.
- Experience creating brand guidelines and developing O&O digital campaigns at global scale.
- Understanding of motion design principles and how they integrate into brand systems.
- Experience working with world-class brand-focused design agencies or consultancies.
- Unwavering dedication to craft from first idea to final execution.
- Familiarity with the evolving AI landscape as it applies to design — including awareness of generative image and video tools, AI-assisted workflows, and emerging best practices — with a thoughtful point of view on how these tools can raise the creative bar without compromising craft or brand integrity.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually
USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually

How we rate this

Creative Director, XCM Design Dept. at Amazon rates 37 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.