MastercardCreative Strategist, Advisors Creative Desk
AI in this role
Develop data-driven brand and communication strategies for global clients as a Creative Strategist at Mastercard.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Creative Strategist, Advisors Creative DeskOverviewThe Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping Services clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content.
The Creative Strategist in ACD develops data-driven brand and communication strategies, translating consumer, cultural, and market insights into clear strategic direction for creative teams. Working across multiple briefs, the role collaborates closely with strategy leads, creatives, and clients to shape strategic thinking and drive effective creative outcomes.
Role
As a Creative Strategist, you will:
• Responsible for developing and executing brand, creative and communication strategies for our clients that align to the brand and objectives, factoring in data informed insights.
• Ensure the smooth handover and understanding of the creative strategy to the respective Creative Manager, jointly briefing the creative development team to enable execution
• Supporting the Creative Managers with smaller client project creative ideation sessions as needed.
• Participate in creative ideation sessions for larger client projects of strategic importance, and being active and available to guide the creative team and interface with the client on such projects through to completion as needed
• Managing multiple briefs and projects at one time
• Input to estimating, negotiating and agreeing timescales with Creative Strategy Managers.
• Conduct extensive research for each project, using primary and secondary data sources to gather market intelligence, analyse the category and consumers, and lay the foundation for strategy.
• Continually keep abreast of marketing and in-market trends regarding both consumer behaviours, creative and media trends.
All About You
• Minimum of 8 years’ strategic experience within leading advertising agencies, preferably within global network agencies, currently holding a role such as Senior Strategist, Associate Strategy Director or above.
• Demonstrated success in high-impact, big-budget integrated marketing campaigns.
• Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across diverse channels, including ATL, BTL, digital, and direct marketing.
• Proven experience managing external and internal stakeholders
• Track record of influencing award-winning creative outcomes through strategic guidance.
• Strong understanding of consumer behavior, market research, and competitive analysis, with familiarity in engaging and briefing external research agencies and translating insights and data into actionable strategies.
• Adept at defining client briefs and presenting concepts back to clients, drawing on research and data
• Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.
• Skilled at working under pressure
• Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.
• Must be open and available to travel as needed.
• Proficiency in English; additional languages are a plus, with Arabic considered a strong advantage.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
How we rate this
Creative Strategist, Advisors Creative Desk at Mastercard rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where creative strategy was part of your work. What did you do?
- Tell me about a project where brand strategy was part of your work. What did you do?
- Tell me about a project where market research was part of your work. What did you do?
- Tell me about a project where campaign planning was part of your work. What did you do?
- Tell me about a project where ideation was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Creative Strategy, Brand Strategy, Market Research, Campaign Planning, and Ideation. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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