Senior Copywriter II
AI in this role
About Tabby
Tabby helps users take control of their finances by offering flexible, interest-free payment solutions across the UAE, KSA, Egypt, and Kuwait. Partnering with global brands like H&M, Adidas, and IKEA, we provide a seamless shopping experience, giving customers the freedom to shop smarter and save more.About the role
We’re looking for a Senior Copywriter to join our Marketing team and lead creative copy across our product marketing campaigns. In this role, you’ll craft clear, engaging messaging for financial products like Pay in 4, and Pay over time making complex finance concepts easy to understand, relatable and creatively compelling.
You’ll play a key role in shaping copy across emails, push notifications, in-app communications, and product launches, ensuring everything is customer-centric, strategically sound, and aligned with Tabby’s brand voice.
Key Responsibilities
You will:
- Write high-impact, on-brand copy for ongoing marketing campaigns across multiple channels from product launches to activations
- Translate complex financial products into simple, clear and engaging messaging that customers instantly understand
- Bring creativity and personality to financial copy, making money feel approachable and aligned with Tabby’s tone
- Craft compelling in-app notifications that drive engagement, actions, and product discovery
- Stay up to date with product marketing trends, money app content and customer engagement best practices, applying insights to optimize performance
- Collaborate closely with designers, marketers and product teams to ensure messaging and visuals work together seamlessly
Skills, Knowledge & Expertise
This Might Be Right for You If:
- You have 4-6 years of experience in Arabic & English copywriting, preferably within a fintech, bank, e-commerce, or tech environment.
- You’re a creative thinker with a knack for turning complex topics into simple, everyday content that helps and delights customers at the same time
- You have a solid understanding of writing for different digital platforms (Emails, Push Notifications, in-app).
- You can collaborate with designers and marketing teams to ensure cohesive campaign execution.
- Good Command of English Speaking.
- You’re highly organized, detail-oriented, and can manage multiple projects under tight deadlines.
- You understand the importance of data and can adapt copy based on performance metrics to optimize results.
This role is ideal for a talented copywriter who thrives in a fast-paced environment and is excited to contribute to Tabby’s mission of empowering users to shop smarter and manage their finances effectively.
Application Process:
The application process includes an interview with our Content Manager and Brand Manager, a copywriting assessment, and a final interview with our Chief of Marketing.How we rate this
Senior Copywriter II at Tabby rates 37 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Classification
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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