Director, Marketing

NCC Group is hiring a Director, Marketing in Manchester, United Kingdom. Level rates it ; you can apply on Level.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Level classes it as an executive role.
NCC Group has 86 other open roles on Level.
This posting went up in the last few days.

AI in this role

Reporting to the CMO, the Director of Global Marketing will lead NCC Group’s Cyber marketing function and shape an integrated strategy that strengthens the Group’s market position, supports business growth and aligns marketing activity with the priorities of the CCO, Market Leaders and Strategic Accounts teams.

The role will also have direct responsibility for Strategic Growth Accounts, which is a growth area of the marketing function. The role holder will lead the team and programmes supporting NCC Group’s top-tier, Focus and Growth accounts.

This broad leadership remit is combined with hands-on commercial ownership of strategic account marketing, account-based marketing, executive programmes and partner-supported campaigns.

The successful candidate will be an experienced marketing leader with strong commercial judgement and deep knowledge of the cyber sector. They will be able to build credibility and work effectively with senior stakeholders across Sales, Strategic Accounts, Market Leadership, Alliances, technical teams and the executive leadership team.

Key Responsibilities

1. Marketing strategy and planning

Develop and execute an integrated Cyber marketing strategy aligned to business objectives, brand positioning, priority audiences and buyer journeys.
Use market, competitor and customer insight to shape priorities, campaigns and investment decisions.

2. Strategic growth and account-based marketing

Directly lead the Strategic Growth & Accounts stream, focusing marketing effort on NCC Select and Focus & Growth accounts.
Oversee ABM, executive programmes and relevant partner activity to support account penetration, opportunity acceleration and customer expansion.

3. Campaigns, content and demand generation

Lead integrated campaigns and content programmes across services, verticals and regions to generate demand, nurture buyers and support pipeline growth.
Work with Sales, technical SMEs, propositions and regional teams to create compelling content, proof points, case studies and customer journeys.

4. Brand, digital and client engagement

Strengthen and protect the Cyber brand, ensuring consistent use across markets, channels and materials.
As part of campaigns, oversee teams to use digital, website, paid media, SEO, email, events and engagement activity to reach, influence and convert priority audiences.

5. Budget, performance and leadership

Manage marketing budget, resources and ROI, ensuring spend is aligned to commercial priorities and measurable outcomes.
Lead, coach and develop a high-performing marketing team, creating a collaborative, commercially focused and accountable culture.

Skills, Knowledge and Expertise

Track record of working in the cyber security industry, with enough sector understanding to shape relevant propositions, campaigns and executive-level client engagement.
A degree in Marketing, Business, or a related field, or equivalent experience
Significant demonstrable experience in senior marketing leadership roles within cyber, consulting or professional services – ideally a services-led organisation.
Demonstrated success in developing and implementing marketing strategies that drive business growth.
Strong understanding of marketing programmes that support relationship selling, strategic account growth and long-cycle buying journeys.
Excellent stakeholder management and communication skills, with the credibility to influence senior Sales, Strategic Accounts, Market Leaders, Alliances, technical SMEs and executive stakeholders.
Experience of leading the operational delivery of a marketing programme, including planning cadence, governance, budget management, resource allocation, performance reporting and cross-functional coordination.
Proven experience of leading, coaching and developing a marketing team, setting clear priorities, creating accountability and building capability across specialist and regional teams.
Strong commercial and analytical capability, with experience using performance data, customer insight and pipeline metrics to optimise marketing investment and improve outcomes.
Strategic thinker with a hands-on, outcome-focused approach and the ability to move between strategic direction, commercial prioritisation and operational delivery.
Ability to thrive in a fast-paced, dynamic environment, adapt to changing market trends and translate shifting business priorities into clear marketing plans.

How we rate this

Director, Marketing at NCC Group rates 34 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.