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Together AI

Director of Brand

Together AI is hiring a Director of Brand in San Francisco, United States. It pays $250k-$295k a year and Level rates it ; you can apply on Together AI.

Level's read on this job

  • Level rates this role Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include Cursor, Elevenlabs and Decagon.
  • Level classifies it as a lead role.
  • Level lists 85 other open roles at Together AI.

AI in this role

Director of Brand leading brand strategy, creative campaigns, and market positioning for an AI-native cloud platform.

cursorelevenlabsdecagonfigma
brand-marketingcreative-directionb2b-marketingcampaign-management

About The Role

Together AI is the AI native cloud, which has been built bottoms up to cater to the demand for the new generation of AI applications and agents. The company has seen tremendous growth with 10X growth year on year and has over a million developers. 

As we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.

Responsibilities

  • Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders
  • Build brand campaign with messaging, design and channel execution that cuts through the noise
  • Drive consistency of brand messaging and look & feel across marketing assets and channels
  • Lead inhouse and vendor design resources 
  • Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker
  • Guide and influence thought leadership content that product marketing builds
  • Own the budget for brand awareness and identify top-performing levers to scale 
  • Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI

Requirements 

  • 5+ years leading brand and creative teams
  • Has seen great by building high impact brand campaigns in B2B marketing
  • Strong ownership mindset and ability to build something from ground up
  • Experience managing budgets for brand campaigns 
  • Strong analytical skills with a data-driven approach to decision-making and reporting
  • Preferably worked as brand director across both agency and client side

About Together AI

Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, reinforcement learning to create specialized models, and pre-training for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves over 400 trillion tokens a month.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.  

Equal Opportunity

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

Please see our privacy policy at https://www.together.ai/privacy  

How we rate this

Director of Brand at Together AI rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand MarketingCreative DirectionB2b MarketingCampaign ManagementCursorElevenlabsDecagonFigma

Questions you could be asked

  1. Tell me about a project where brand marketing was part of your work. What did you do?
  2. Tell me about a project where creative direction was part of your work. What did you do?
  3. Tell me about a project where b2b marketing was part of your work. What did you do?
  4. Tell me about a project where campaign management was part of your work. What did you do?
  5. Walk me through how you've used Cursor in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Brand Marketing, Creative Direction, B2b Marketing, Campaign Management, and Cursor. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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