Employee Banking Service Officer
AI in this role
About the Role:
As a Relationship Officer, you will be responsible for acquiring new customers and promoting the Bank's Retail Banking products, including Credit Cards, Personal Loans, Payroll Accounts, and other cross-sell products. You will actively engage with customers through outdoor sales, company tie-ups, promotional activities, and relationship-building initiatives to drive business growth. The role requires achieving sales targets, identifying customer needs, providing suitable banking solutions, and maintaining high standards of customer service and regulatory compliance.
What You Will Be Doing:
1. Customer Acquisition & Sales
- Promote Retail Banking products including Credit Cards, Personal Loans, Payroll Accounts, and cross-sell products.
- Generate new business through company tie-ups, payroll relationships, outdoor sales activities, and referrals.
- Achieve assigned sales targets and business volumes across multiple product lines.
- Identify customer needs and provide suitable banking solutions.
2. Relationship Management
- Build and maintain strong relationships with customers and corporate clients.
- Conduct customer meetings, presentations, roadshows, and promotional activities.
- Deepen existing customer relationships through cross-selling and upselling opportunities.
- Ensure a positive customer experience throughout the sales journey.
3. Business Development
- Approach companies and key decision-makers to establish payroll and retail banking relationships.
- Develop new opportunities to grow the customer base within assigned markets and territories.
- Stay informed on competitor products and sales practices to identify market opportunities.
4. Governance & Compliance
- Ensure compliance with Central Bank regulations, CPF requirements, and Bank policies.
- Follow ethical sales practices and avoid any form of mis-selling or inappropriate product recommendations.
- Maintain accuracy and integrity in all customer interactions and documentation.
- Escalate exceptions and risk-related concerns as required.
5. Collaboration & Operational Excellence
- Work closely with Credit, CROPS, and Sales Management teams to facilitate business processing.
- Ensure timely follow-up on customer applications and sales leads.
- Contribute to team objectives while maintaining high productivity and service standards.
What We're Looking For:
Minimum Qualification:
- Bachelor's Degree.
- Minimum 1-3 years of experience selling Retail Banking products with a bank.
- Proven experience in direct sales, customer acquisition, or relationship management within Retail Banking.
What You Should Have:
- Strong sales and customer acquisition skills.
- Excellent communication skills in English; Arabic is preferred.
- Relationship-building and networking capabilities.
- Strong customer focus and service orientation.
- Problem-solving and negotiation skills.
- Ability to work in a target-driven environment.
- Good understanding of Retail Banking products and sales processes.
- Collaboration and teamwork skills
How we rate this
Employee Banking Service Officer at RAKBANK rates 38 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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